Home / Knowledge / News / Fashion / Largest ever Pure London show closes doors on high note
Largest ever Pure London show closes doors on high note
18
Feb '09
Pure London proved to be a huge success this February closing its doors with a 4.25% rise in visitor numbers, bucking the trend in the current economical climate and reflecting an optimistic light on the industry. In addition to an excellent attendance, exhibitors confirmed that they were seeing quality buyers who were writing strong orders at the show.

Morten Roed Simonsen, export manager at Danish brand B.Young, which returned to the show after three seasons, said “There has been a big change in the type of retailers attending trade fairs. In the past there were 50% browsers and 50% of visitors were seriously looking for new brands.

Now I would say about 90% of the people here today are here to be active and just 10% are browsers for trends, this shift means there is potentially more business here. It is important to exhibit so your customers know you are a strong company that will be able to deliver orders in tough times.”

Anna Apostolo from Desigual also commented 'We have achieved a high quality of clients this season, opening a lot of new accounts, placing excellent orders, which is fantastic for us.'

Nikki Harris, distributor of Diego Reiga commented, 'This has been the best show I have exhibited at in 8 years. We have literally had hundreds of new customers. I am really really happy!'

UK attendance was up by 8.7%. Buyers from the UK confirmed they saw real value in visiting Pure London, as the largest show to date with over 900 brands exhibiting including the biggest offering of Accessories and Footwear in the UK; they were able to see established brands as well as view 312 new collections to this Pure London.

Janet Biggs of Swish Boutique in Marlow commented 'I have found some brilliant new brands that we are interested in placing orders with. There are some great ranges on offer this season. We are playing it safe in this current climate and are on the look out for good quality pieces which we have already found at the show.'

International attendance was slightly down, which is to be expected as people are reducing their travel budgets, but Pure London still received good attendance from overseas countries; Ireland, Spain, Germany, Italy, France, Netherlands, Belgium, Turkey as well as the USA and Japan.

Pure London was busy over the three days and the feedback from buyers was that during such tough market conditions it is more important than ever for them to visit exhibitions, to keep ahead of the market, gather trend information, research new products and place their orders with exhibitors all under one roof, proving it to be a very valuable and cost effective few days.

A high level of UK buyers attended including Fenwick, Harvey Nichols, Harrods, ASOS, Selfridges, Topshop, House of Fraser, John Lewis as well as key independent retailers such as Sunday Best, Flow, Psyche, Stone and Matches.

One of the new areas this season at Pure London was the menswear collections on offer in Spirit. Joe Szopa, Director of Jack & Jones commented, 'The show's been really positive. We've had loads of new leads and customers. The challenge is finding new independents and Pure is a brilliant platform to engage with this type of customer. We will definitely come back in August.'


Must ReadView All

New Investment for traditional Myanmar textiles, weavers

Textiles | On 21st Oct 2018

New Investment for traditional Myanmar textiles, weavers

Myanmar Artisans Co Ltd, Turquoise Mountain and the DaNa Facility,...

Pak knitwear exporters plan environmental compliance

Textiles | On 21st Oct 2018

Pak knitwear exporters plan environmental compliance

Pakistani manufacturers and exporters of knitwear garments have...

Courtesy: Hyosung

Textiles | On 21st Oct 2018

Hyosung converting spandex plants into smart factories

Hyosung TNC, the textile and trading unit arm of Hyosung, is...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Veronique Lee, Modavanti

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search