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Fifth Avenue brings the World of Armani brands in New York
19
Feb '09
Giorgio Armani comes to the most celebrated street in New York - Fifth Avenue - with a concept store that will bring together the world of Armani throughout. For the first time in the United States, all of the Armani brands will be available underone roof.

Armani / 5th Avenue will include the U.S. debut of their Armani / Dolci retail area and on the top floor will be the first Armani / Ristorante with a fabulous view overlooking Fifth Avenue.

Who: Giorgio Armani, Alicia Keys, John Mayer, 50 Cent, Victoria Beckham, Josh Hartnett and more!

In Giorgio Armani's own words..."A really exciting challenge - that is how I would describe our new concept store. It is a special project requiring a degree of courage, as it brings together in one space different elements such as Armani Jeans and Emporio Armani side by side with Giorgio Armani. I was determined to send out a clear message of change, interpreting the current trend for mixing genres, juxtaposing items in different price brackets. You could say that this is a provocative move - uniting in the same place and with the same furnishings, without visible boundaries, the various collections that combine to form the entire Armani universe."

Giorgio Armani


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