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Valentino & Missoni partnership to expand M Missoni line
Feb '09
Missoni and Valentino Fashion Group have announced the renewal of their partnership agreement, for the next ten years, conceived in order to expand M Missoni, the second line of the Missoni house founded in 1953 by Ottavio and Rosita Missoni.

This ten year agreement testifies the intent of both parties to continue and further implement the already established global development strategy, creating a synergy of values with partners that share the same approach and vision.

The agreement between the two companies, first established in 2005, proved successful from the start. Missoni and VFG have worked closely together in order to strengthen the Missoni brand's notoriety at a global level, defining its image and bringing it closer to the customer.

Today more than ever, with the new agreement, the partnership takes on a strategic edge by aiming to emphasize the brand and its lines' unique signature details that are in perfect symphony with the Missoni philosophy.

The collaboration makes it possible to provide diversified product ranges for a specific target. "this is a triumph…" says Vittorio Missoni "…that is perfectly in line with our global development plans, already in place for some time, that have made us continually active and determined thanks to the quality of our product, the appreciation of our international customer base, and the value of the partnership with the Valentino Fashion Group. I'm positive that together we will achieve excellent results."

Stefano Sassi, CEO of VFG comments, "For the Valentino Fashion Group, M Missoni, represents a brand that perfectly combines high creative contents along with an impeccable quality. At the same time its production, distribution and marketing, is in line with our strategic objectives, and with our capacity to manage and value the brands in our portfolio. In addition this long term renewal expresses the trust that Missoni has in the Valentino Fashion Group that will allow us to put more emphasis and attention on the development of the retail network and to continue with the ambitious goal of further growth of the brand at a global level".

Valentino Fashion Group

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