Home / Knowledge / News / Fashion / Coral Reinterpreted jewelry collection set for launch
Coral Reinterpreted jewelry collection set for launch
Feb '09
Beginning February 26, 2009, designers will be offering coral alternatives that are perfect gifts for those that love the ocean. To help raise awareness of the threats corals face and the need for immediate action to protect these vulnerable marine animals, renowned designers Hannah Garrison of AZU, Frank Gehry, Kimberly McDonald, Melissa Joy Manning, Jennifer Meyer, Monique Pean, Paloma Picasso, Jean Schlumberger and Vena Cava's Sophie Buhai and Lisa Mayock have united with SeaWeb's Too Precious to Wear campaign to launch a one-of-a-kind jewelry collection titled Coral Reinterpreted.

Each designer has created or donated a single piece of wearable art that evokes the feel of the ocean without harming living animals, such as corals. Pieces from the collection will be worn by models at David Peck's Untitled 11:11 show 'Into the Woods,' as well as by key influencer Olivia Chantecaille during New York Fashion Week.

The pieces will be auctioned online to benefit increased protection of precious corals. Bids may be placed online from February 26 to April 30, 2009 via www.tooprecioustowear.org.

Corals supply shelter and food for 25 percent of all marine animals, and provide services such as fishing, tourism and coastal protection estimated to be worth US$375 billion annually. Yet corals around the world are in decline. Recent scientific studies estimate 20 percent of the world's coral reefs have already been lost and another 24 percent predicted to be lost within our lifetimes if human impacts are not reduced.

Red and pink coral (scientific name Corallium) has long been a popular gift. The United States, as the world's largest documented importer of red and pink corals, has placed significant pressure on these threatened animals, importing more than 26 million pieces from 2001 to 2006.

Too Precious to Wear is urging the U.S. and other countries to list red and pink corals under Appendix II of the Convention on International Trade in Endangered Species (CITES) at the next Conference of Parties meeting in January 2010.

Too Precious to Wear is a SeaWeb campaign made possible with support from The Tiffany & Co. Foundation, Kingfisher Foundation, National Marine Sanctuary Foundation and The Ocean Foundation.


Must ReadView All

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Courtesy:  Vishal Banik on Unsplash

Textiles | On 21st Sep 2018

Pakistan's textile exports up 3.72% in July-August 2018

The value of textile and garment exports from Pakistan increased 3.72 ...

Interviews View All

Awen Delaval, Samatoa

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Justin Gutierrez, INDA

Justin Gutierrez

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search