Home / Knowledge / News / Fashion / JCPenney Interactive 'Runway Show' to showcase latest spring styles
JCPenney Interactive 'Runway Show' to showcase latest spring styles
24
Feb '09
Bringing the excitement and trendsetting styles of today's fashion world to the fingertips of JCPenney customers, J. C. Penney Company Inc has once again demonstrated its leadership in the online retail space with the launch of an interactive, fully-integrated, virtual runway show on jcp.com.

Showcasing spring styles from the Company's compelling selection of affordable, exclusive designer brands - including nicole by Nicole Miller, Bisou Bisou by Michele Bohbot, as well as new designer collections, ALLEN B. by Allen B. Schwartz and I "Heart" Ronson by Charlotte Ronson - the online experience puts the JCPenney customer front and center of today's hottest runway show, complete with high-energy music and 360 degree views of models in "head-to-toe" looks from each collection.

As part of the experience, customers are also invited to "Meet Our Designers" where -- via video vignettes -- JCPenney's design partners share the inspiration behind their new collections along with their personal point-of-view on upcoming styles for spring.

"As an important part of our digital platform, jcp.com is a key vehicle for engaging our customers with the JCPenney brand," said Mike Boylson, chief marketing officer for JCPenney. "With more than 800,000 women visiting jcp.com each week, this innovative online experience -- showcasing our portfolio of authentic, world-class designers -- provides yet another opportunity to show our customers that we are stepping up our style, delivering the latest, trend-setting looks with the quality they expect and at the prices they love."

The experience comes on the heels of extensive customer research conducted by JCPenney indicating that customers were seeking an online experience that would provide a real-world look at the fit and feel of clothing. The research also indicated customers were seeking inspiration for new styles from trusted fashion authorities they could feel confident wearing. Based on this research, women shopping JCPenney's exclusive designer brands on jcp.com will now find a one-of-a-kind online experience featuring:

Walk the Runway: Models walking the virtual runway showcase a diverse array of "head-to-toe" looks from JCPenney's exclusive designer brands. To make online shopping easy, the "head-to-toe" looks are categorized by the latest spring trends: maxi lengths, floral, frill seekers (ruffles), boyfriend fits and cardigan. Customers can also view the outfits by designer, by model or all at once.

Explore the Latest Looks: New interactive features enable customers to view and easily purchase the complete "head-to-toe" looks from each collection. Along with product details, each look offers a 360 degree view that enables customers to pause the image, rotate or zoom in and out for a more detailed view. Customers can also easily e-mail the look to a friend, mark a look as a "favorite," and check to see if the merchandise is available at their local store.


Must ReadView All

Courtesy: Jens Mahnke from Pexels

Textiles | On 22nd Oct 2018

India levies anti-dumping duty on flax yarn from China

The ministry of finance, Government of India, has imposed definitive...

US polyester yarn makers allege dumping from China, India

Textiles | On 22nd Oct 2018

US polyester yarn makers allege dumping from China, India

Two major US synthetic yarn producers—Unifi Manufacturing, Inc...

Courtesy: Donear

Textiles | On 22nd Oct 2018

Aspiring middle class shaping menswear fabric trend

The key trends shaping menswear fabric include a new middle class and ...

Interviews View All

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search