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16,100 buyers attend Collection Premiere Moscow
Mar '09
In spite of the current situation in the Russian garment market, the 12th CMP – Collection Premiere Moscow ended on Friday on an overall positive note. From 24 to 27 February, 1,300 brands from 34 countries presented their Autumn/Winter collections for 2009/2010 at Eastern Europe's leading international fashion trade fair.

Although with 16,100 buyers there was a slight decline in visitors (1,800 fewer than last year), CPM again noted a distinct qualification in the visitor structure. The information deficit, particularly in the Russian garment business, and the search for workable solution processes were the focal point of almost all conversations at CPM. One conclusion: Buyers see CPM as an important initiator for the entire Russian clothing industry.

Especially pleasing was the fact that more than half of the visitors, and with that roughly ten percent more than last year, were managers, and one out of four was a first-time visitor. In surveys, visitors again gave the fair high marks for the aried assortment, the quality and relevance of the fashion shows, and for overall excellence.

According to the preliminary results of an independent market study, a primary reason for the decline in visitor numbers was the reduced travel budgets of many retailers. Smaller buyer teams travelled to Moscow this season, especially from abroad and from the more remote Russian regions.

The expanded seminar programme, which covered four days this year, was received with great interest by the visitors. More than 7,000 people visited the 30 lectures and workshops of the "Russian Fashion Retail Forum", presented by the Igedo Company in cooperation with the Russian retail association, A.P.R.I.M., and offering many helpful recommendations for everyday business life, presented by Russian and international industry experts.

"We are more than satisfied with the outcome of this CPM. The trade fair was in part far more successful for the exhibitors than expected. We couldn't have predicted this in advance," summarizes Philipp Kronen, Managing Partner of the Igedo Company.

"All major buyers came to Moscow, which was not a given considering the tense situation prevailing on the Russian market currently. The industry utilized the trade fair as an information platform and as a source of inspiration. People spoke more among themselves than usual, and the success of our seminar programme showed how much information is currently needed in the market. Russian retail is working very hard to adapt to the changing conditions and sees in this numerous opportunities for the future. This gives me hope that the storm will abate somewhat in the coming year."

A similar conclusion was reached by Dr. Michele Puller, Chairman of the Board at Miro Radici AG, the largest German exhibitor at CPM with its Steilmann label. "We are very satisfied with the outcome of the trade fair. All of our customers visited us at CPM, even though there was as expected a decline in orders. Nonetheless, we will not leave our customers out in the rain. Russia was and still is an important market and CPM is its primary platform."

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