Home / Knowledge / News / Fashion / 'Two Decades of Glamour' features Badgley's strong relationship with Hollywood finest
'Two Decades of Glamour' features Badgley's strong relationship with Hollywood finest
Mar '09
Iconix Brand Group Inc announced that Eva Longoria, Carrie Underwood, Brooke Shields, Lauren Hutton and Anjelica Huston will appear in its Badgley Mischka brand's 20th anniversary celebration campaign. The 20th anniversary campaign will debut in April issues of magazines such as Vogue, Elle, Harper's Bazaar and InStyle. The campaign features the tagline, "Two Decades of Glamour," symbolic of Badgley Mischka's strong relationship with Hollywood over the past twenty years.

The campaign was shot by legendary photographer Annie Leibovitz at Paramount Studios in Los Angeles. The ladies posed along with designers, Mark Badgley and James Mischka in classic Leibovitz style. Each of the women featured in the campaign is wearing Badgley Mischka couture eveningwear and accessories.

Eva Longoria commented on the experience, "Badgley Mischka is an iconic brand and to be able to celebrate their twentieth anniversary with them is an honor for me."

"I love Badgley Mischka for not only making the most beautiful gowns, but also for bringing together such strong, amazing women to celebrate 20 years of glamour and fashion. I am thrilled to be part of their special anniversary," stated Carrie Underwood.

Mark Badgley and James Mischka, stated, "The Badgley Mischka philosophy is not about an age, but being glamorous at any point in your life. We had Carrie Underwood, Eva Longoria, Brooke Shields, Lauren Hutton and Anjelica Huston, this amazing assembly of women from five different decades and the common thread among all of them was glamour."

Commenting on the photo shoot, Brooke Shields, stated, "This was a moment in time for me to be here with women that I admire, younger and older and with these two men who really appreciate women and design for them."

Commenting on the campaign concept, Dari Marder, Chief Marketing Officer, stated, "Creatively we wanted to showcase Mark and James' philosophy of glamour at any age, so Annie Leibovitz was the natural choice to shoot the campaign because of her iconic style of photography. She truly captured the essence of the campaign, 'Two Decades of Glamour.'"

Anjelica Huston commented, "The first time I wore a Badgley Mischka gown was to the Academy Awards and I have often worn their clothing since then. Their designs are classic and glamorous."

Lauren Hutton added, "The great thing about Badgley Mischka's clothes is that they have always been more about style than fashion -- in the end, making them utterly timeless. Their clothes bring out the personality of the wearer, as opposed to a fantasy persona, which makes them very special."

Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka label includes: Badgley Mischka Couture, Eveningwear, Handbags, Eyewear, Footwear, Accessories, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew.

Must ReadView All

Courtesy: Mikes Photos from Pexels

Apparel/Garments | On 17th Oct 2018

Bangladesh garment exports swell 14.66% in Q1 FY19

Readymade garment exports from Bangladesh increased by 14.66 per cent ...

Courtesy: WTO

Textiles | On 17th Oct 2018

WTO rejects Panama claim for $210-mn sanctions on Columbia

A World Trade Organisation (WTO) panel recently rejected Panama’s...

India ranks 147th in Oxfam world inequality index

Textiles | On 17th Oct 2018

India ranks 147th in Oxfam world inequality index

India has been ranked 147th among 157 countries in a new worldwide...

Interviews View All

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search