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Damas launches exceptional Gerald Charles watch brand
Mar '09
Damas, leading retailer of stylish watches and jewellery in the Middle East, launched the incredible Gerald Charles watch brand in Dubai recently. Constantly looking for new places and new fields of inspiration and creativity, Gérald Genta, owner of the brand, nurtures his imagination by the encounters and discoveries experienced during his extensive travels abroad.

The brand owes its success to its remarkable maestro designer and owner Gerald Genta. A legendary and unique watchmaker, Genta has left an indelible mark on each stage in the company's development. Free of any material constraints, the master lives his two passions – haute horlogerie and painting – to the full, giving rise to a unique style eloquently displayed in the Gérald Charles timepieces.

But while the artist is alone in front of his canvas, he is careful to surround himself with the finest craftsmen in order to ensure that each watch creation is distinguished by its design, its precision, and its originality.

On the launch of the brand in Dubai, Gerald Genta raved: “Among the numerous values associated with luxury, one is particularly in tune with the Gérald Charles brand: exclusivity. Rather than opting for high-volume production, we have chosen to focus on non-confirms and inventiveness.

The brand therefore offers its customers models in limited and sometimes ultra-limited quantities when it comes to exceptional creations. We intend to be a unique meeting point where skills and creative visions join in the pursuit of a single-minded goal: that of tracing the road map to excellence.”

Tamjid Abdullah, Deputy Managing Director of Damas, said: “Guided and headed by Mr Genta, a whole group of watchmaking experts works in perfect harmony on the development of the collections. Stemming from the encounters and wishes of the master, this team includes the magical BNB trio, acknowledged aesthetes in the field of Grand Complications; the 'Artisans Horlogers' who are past masters in the art of development and finishing; as well as the brilliant dial-maker Luis Villa.

Devoting the full measure of their talent to their art and using a blend of ancient and modern techniques, these artisans play an active role in the composition of the luxurious Gérald Charles timepieces. Thus we are proud to launch the brand in Dubai.”

The brand devotes the same meticulous care to conceiving, developing and producing original timepieces. The collections, intended for a variety of customer groups, are structured into three categories and are all governed by the same concern for excellence.

Prêt à Porter
This range presents elegant or sophisticated masculine watches comprising the Round 44 Sliding hour and Turbo.

Haute Couture
This line consists of Grandes Complications models. This year, it is being enriched with a splendid and outstandingly technical skeleton-worked chrono tourbillon. This collection also encompasses new complications that are based on the famous square or 'carrée' shape typical of the Genta spirit.

The brand has cultivated a unique relationship with its loyal clientele that has nabled Gérald Charles to design and provide tailor-made creations. These one-of-a-kind models, specially commissioned by demanding customers, are one of the brand's specific assets.

The new collection of Gerald Charles watches will soon be available at select Damas Les Exclusive Boutiques in Dubai.


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