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10 years in business of fashion, making brand India proud, FDCI

12 Mar '09
5 min read

He further added, “In a 'Ramp to Racks' initiative, we have collaborated with several leading designers of the country to craft special collections to be retailed at Wills Lifestyle. This initiative will enhance the accessibility of designer wear across the country and celebrate the event with our customers.”

Commenting on Fiama Di Wills association, Mr. Chand said, “To the new, empowered woman, Fiama Di Wills promises a “Beautiful You Today, Tomorrow”. Fiama Di Wills with its unique selling proposition of combining the goodness of Nature and Science to give gentle and effective care continues to promote beauty and complement fashion with an array of innovative products. We look forward to an exciting and yet another successful Autumn Winter edition of WIFW.”

Shubhodip Pal, Head of Consumer Marketing, HP PSG, India said, “Carrying forward our philosophy of 'The Computer is Personal Again' and with a keen eye on style, trends and technology, our products are tailored to address the lifestyle conscious, whereby what you carry is a reflection of your own personal expression as a consumer. Hewlett Packard is glad to associate yet again, to create the most successful communion of fashion and technology at the Wills Lifestyle India Fashion week 2009.

With the consumer base growing - New segments and sub-segments do emerge even in the lifestyle computing space, at HP we believe as the clear leader in the PC industry aiming at further growing the lifestyle computing market. As a result, there is constant focus on design, form factor and innovation in all our products and our continuous association with the fashion fraternity both in the domestic and international arena vouches for our commitment towards adding oomph to technology.”

Benoit Tiers, Managing Director, Audi India, said, "Audi has been defining luxury, design and sophistication for a century. Our involvement with lifestyle and fashion is not just an association but is engraved in the Audi DNA that we truly believe in and inspire through our products and services. In India, we are instrumental in redefining customer experience and perception of luxury cars, be it our existing or soon to be launched new models in the country. The WIFW offers us a perfect platform to reinforce Audi's philosophy of 'Vorsprung durch Technik' by showcasing our super sports car Audi R8 which defines fashion in its own unique way."

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Fashion Design Council of India

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