Home / Knowledge / News / Fashion / Africa Fashion Week to take local designs & motifs global
Africa Fashion Week to take local designs & motifs global
14
Mar '09
African designers will be scoring the winning goal during the upcoming FIFA Confederations Cup in June, when the inaugural Africa Fashion Week takes place in Johannesburg.

African Fashion International (AFI), which runs Cape Town, Joburg and Durban fashion weeks, has announced that the first Africa Fashion Week will be an eight-day showcase of the continents' leading designers from 12 to 19 June 2009 at the Sandton Convention Centre and will replace the more localised Joburg Fashion Week on this year's Spring/Summer calendar.

“While the world's eyes are focused firmly on Joburg during the Confederations Cup, Africa Fashion Week will make sure that the beautiful game will also be complemented by beautiful and innovative fashion, and use the opportunity to bring the continent's top design talent to the world's attention,” says Dr Precious Moloi-Motsepe, AFI chairperson.

“Considering that soccer players such as Cristiano Ronaldo and David Beckham – not to mention their wives and girlfriends – are often style icons, it is fitting that the new Africa Fashion Week launches into this global spotlight,

“It is our mission to take African fashion to the world and this Pan-African showcase is a fulfilment of that aspiration,” she added.

Already African influences are being seen in international collections, a trend, which global fashion consultant Claire Hamilton of WGSN New York believes is only going to grow.

“Tribal or ethnic prints have been popular on the runways for several seasons and right now the “African” aesthetic – defined especially by textile patterns, or beadwork – is very appealing.”

The most recent issue of T Magazine, the fashion supplement created by The New York Times, features a fashion shoot that looks at African motifs in design, showing items from Louis Vuitton, Missoni and Oscar de la Renta in this “African” context.

New York Fashion Week held in February this year hosted an African Fashion Collective featuring designers Xuly Bet (Mali), Stoned Cherrie (SA), Momo, and Tiffany Amber (Nigeria) showing off an array of African inspired collections and presidential prints.

The UK Telegraph reported… that “The 'Obama Effect' hit New York Fashion Week, resulting in a style and cultural explosion as colourful and diverse as Africa itself”.

Examples of African designers who have already made their mark on the world fashion stage are Azzedine Alaia from Tunisia, Oswald Boateng from Ghana, Deola Sagoe from Nigeria and South Africa's Marc Bouwer.

Added Hamilton “New York's hippest boutique, Opening Ceremony, which is very influential in the young and trendy designer market, highlights particular countries when stocking its store. Previously it has looked to Sweden and Japan. But for spring 2009, it is stocking African designers. “

Africa Fashion Week which will feature designers from up to 15 countries is set to become an annual event that will also be held during the FIFA World Cup in 2010. It is envisaged that it will eventually be hosted by different countries on the continent, with organisers confident that it can evolve into one of the world's major fashion weeks.


Must ReadView All

Courtesy: Mario Crosta

Textiles | On 23rd Oct 2018

'Global textile machinery market may grow at 14% by 2020'

Analysts have predicted that the global textile machinery market may...

Cotton production and exports in West Africa. Courtesy: FAS/USDA

Textiles | On 23rd Oct 2018

Record cotton production to drive West Africa exports

Cotton exports from West Africa for 2018-19 are projected to surpass...

Courtesy: Prudence Earl on Unsplash

Textiles | On 23rd Oct 2018

Sri Lanka's textile exports up 4.7% in Jan-July '18

Sri Lanka’s earnings from textiles and garments exports increased by...

Interviews View All

Deepak Jain, Baggout

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Kaizad Hansotia, GetNatty

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search