Africa Fashion Week to take local designs & motifs global

14 Mar '09

4 min read

The culmination of the event will be the African Fashion Awards, which will be judged and granted by renowned fashion industry experts to recognise the contributions and efforts of African designers and those in the fashion industry.

Joburg Tourism Company CEO, Lindiwe Mahlangu commented that by hosting the Confederations Cup and events like Africa Fashion Week, Joburg would once again be cementing its status as a world-class African city.

“This initiative from African Fashion International will showcase the very best of Africa's creative design talents to an unprecedented global audience in the run-up to the FIFA World Cup in 2010.”

“Just as all the infrastructure and investment tied to the World Cup will benefit the continent as a whole in years to come, this fashion showcase should also leave a lasting legacy beyond 2010, stimulating the sector by taking African fashion to the world” says Dr Precious Molo-Motsepe

For the duration of African Fashion Week, the Sandton Convention centre will be the hub of the collections, exhibitions and entertainment.

“A football match only lasts 90 minutes and fans and media alike will be looking for alternative ways to enjoy what Johannesburg and indeed Africa has to offer,” comments Dr Precious Moloi-Motsepe.

Africa Fashion Week