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Ultrafine Merino shawl stars in Paris Fashion Week

17 Mar '09
4 min read

Brenda McGahan CEO of Australian Wool Innovation, said: "The Woolmark brand is proud to support a talent as amazing as Alexander Wang. It's all part of our commitment to supporting the future of fashion and making wool the natural fibre of choice for designers the world over."

Last month in New York Alexander Wang showed his sophisticated side with a new collection featuring Australian Merino.

The designer debuted a series of tailored styles for autumn 2009, featuring innovative woven fabrics during his Mercedes-Benz Fashion Week runway show February 14th at Roseland Ballroom, New York City.

Wang worked with AWI and its supply chain partners to select Super 110s with an exclusive finish and a 90/10 Merino-cashmere blend giving a rich and supple handle. Individualist detailing such as origami-inspired draping and thick Australian Merino dreadlocks showcase appeal that is as signature as the fabric itself.

“The performance and beauty of extra-fine Australian Merino fiber was crucial in creating these looks,” notes Wang. “The results are modern, luxe pieces with exceptional craftsmanship and detail – while also fluid, breathable and encouraging natural movement. The soft feel and design versatility is inspiring.”

Australian Merino, long recognized as one of world's leading natural fibers, continues to attract designers, retailers and consumers worldwide with its natural qualities of softness, comfort and luxury.

Alexander Wang attended Parsons The New School for Design and by his sophomore year was designing his first collection of eponymous label Alexander Wang. He launched his full women's collection in 2007, selling internationally to over 150 boutiques and retail stores in the USA, Japan, Hong Kong, London, France and Australia.

Australian Wool Innovation

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