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Aishwarya Rai endorses 'Colours of the stars'
Mar '09
L'Oreal Paris Excellence Crème launches a brand NEW Colour collection: “Colours of the stars”. 4 glamorous fashion shades endorsed by 4 gorgeous movie stars. Transform your looks with the rich deep hair colours this season.

“Triple protection, perfect grey coverage & rich, long lasting colour. Does your hair colour do all that?” L'Oreal Paris introduces the Excellence Crème Color of the stars with the promise of triple protection.

The New Excellence cream is the only triple protection home use crème colorant that protects the hair before, during and after colouring. Apart from being the No.1 in home coloration, the color of the stars also gives a sophisticated glam look. Now flaunt those dazzling tresses which will surly make heads turn.

In this collection, L'Oreal Paris Excellence Crème also launches a BRAND NEW shade endorsed by the stunning Aishwarya Rai, who is also one of the global brand ambassadors for L'Oreal Paris.

Shade No. 4.25 Aishwarya's Brown, a gorgeous brown with rich mahogany tones is perfect for Indian hair and skin tones.

Other glamorous shades within this colour collection are:

Shade No. 3.16 Burgundy (endorsed by Eva Longoria) a rich burgundy with deep, yet subtle reflects.

Shade No. 4.16 Deep Plum (endorsed by Rachida Brakni) a plum shade full of rich jewel like tones

Shade No. 5.5 Mahogany Brown (endorsed by Laetitia Casta) a deep sensual brown that is luminous and sophisticated

The concept of 'Triple Protection':
Before: The new and innovative, patented Pre-colour Serum cares for any fragile dry ends by filling the fragile, porous areas so hair accepts colour evenly from root to tip helping to ensure a beautifully even colour result.

During: The extra protective non-drip crème colours, protects and covers hair evenly. The non-drip Colour Crème is so rich; it coats each strand of hair with vibrant, long-lasting colour and provides 100% grey coverage.

After: The Protective After-Colour Conditioner with ceramide protein deep-conditions your hair after and between colourings, keeping it silky, shiny and healthy.


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