Home / Knowledge / News / Fashion / George @ ASDA announces fashion design winners at NTU
George @ ASDA announces fashion design winners at NTU
19
Mar '09
George at ASDA has announced the winning group after challenging fashion design students at Nottingham Trent University to create a range of menswear collections for Autumn/Winter 09. Students had presented their work – which included men's tailoring and casualwear – to a panel of George representatives, before the results were announced.

Lucinda Bennett, Tahlia Goodwin, Liz Logue, Amy Tydeman and Jenna Harvey, all based in the university's School of Art and Design, claimed the top spot in the competition. The group's collection included durable but lightweight waterproofs, tailored coats, twisted jeans, and a jacket with a fully-functional rucksack that emerged from a zipped pocket on the back.

Using a directional but commercial colour palette of rusted oranges and steely silvers along with core colours of navy and charcoal, the collection incorporated aspects of protection and reinforcement which were used in both garment and print design. Innovatively approached, the garments showcased authentic metal wear detailing and encompassed new technologies developing laser cut elements, which were then carried through from the garments into branding.

The brief had required the students to focus on the George customer, and to take into account what people looked for when buying clothes. Students were required to follow the George attributes of quality, style and value as the main focus of their collection.

Andy Burns, Menswear Design Manager for George, said: "All the students approached our brief with a high level of creative professionalism and market focus. They produced finished packages that any final-year-student would be proud of, which is a huge compliment to the calibre of the course and the talent it is producing.

"The winning group had a very good understanding of who the customer is and also of key brands and how they capture trends. There was also excellent attention to detail and a first-class approach to establishing key shapes."

George Graduate Recruitment Manager, Genevieve Tofield, said: "By linking up with Nottingham Trent University not only can our colleagues have a chance to give back to the local community and develop local skills, but it also helps us to give the students a flavour of what it is like to work at George, promote George as an employer and to identify top talent for the future."

Sue Walton, Senior Lecturer in Fashion Design at Nottingham Trent University, said: "George at ASDA is focused on delivering affordable fashion to real people. This project has helped students to realise the importance of designing for people during these tough economic conditions, when they are looking for uncompromising quality and style but at a price they can afford."

In total 12 groups of students were required to design and produce three garments for the brand's main George range, Boston Crew or tailoring collections. The winning group receives £300 worth ofASDA vouchers.

Nottingham Trent University


Must ReadView All

Last-minute changes in USMCA keeps lid on e-com

Textiles | On 18th Oct 2018

Last-minute changes in USMCA keeps lid on e-com

Eleventh hour changes to a new trade deal torpedoed US hopes of...

Courtesy: Haggar

Apparel/Garments | On 18th Oct 2018

Haggar uses Repreve fibre made of recycled water bottles

Haggar, a US based apparel brand established in 1926, has recycled...

Revenue from RIL petrochemicals soars 56.2% in Q2FY19

Textiles | On 18th Oct 2018

Revenue from RIL petrochemicals soars 56.2% in Q2FY19

The revenue from the petrochemicals segment of Reliance Industries...

Interviews View All

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Awen Delaval, Samatoa

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search