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Top designers & celebrities converge for fashion & flair in the Sun
Mar '09
The fashion elite will be out in full force from March 25th to March 28th when the bright lights and steamy nights of Miami Beach play host to the hottest resident on the fashion block - Rock Fashion Week at Fontainebleau Miami Beach. From designer shows including Richie Rich, Russell Simmons, Monarchy, Caroline D'Amore, Abi Ferrin, b. Michael, LeiMarco and more, to the sizzling celeb-filled after-parties that follow, the four-day event is a fusion of style, stars and music set amidst the grounds of Miami's newest trendsetting hot spot.

Fontainebleau Miami Beach, the epicenter for style, fame and glamour and the home of Rock Fashion Week, will exclusively host all of the week's events on-site. Both invited VIPs and hotel guests will have exclusive access to this fashion oasis, showcasing two runways, fashion pods and glamorous evening parties, which will take over the already exuberant Miami Beach night life.

From couture to prêt a porter, a variety of fashion genres from established and emerging designers will be shown during the presentation of Fall/Winter and Cruise Resort collections and creations at this multi-day event. And, as part of Rock Fashion Week's entrance into high-style society, on Friday, March 27th, designer Richie Rich will host a press conference to announce his newest venture, featuring special guest and muse Pamela Anderson, prior to his runway show that evening.

"Flair and flavor are my philosophies in both fashion and life, and nowhere are these principles embodied more than in Miami Beach," said designer Richie Rich. "At Rock Fashion Week, I will debut a potpourri of sexy and fun pieces from my new collection inspired by my very special muse!"

"We are very excited to be participating at Rock Fashion Week," said Eric Kim, Monarchy designer. "Miami is a phenomenal market for Monarchy, and we are looking forward to showing Miami who we are, and what we do."

"Rock Fashion Week at Fontainebleau Miami Beach is an innovative platform for creative and world-renowned designers to showcase their collections at one of the most beautiful and sought-after locations in the world," said Scott Rosenblum, Founder, Rock Media & Entertainment. "The event is sure to set new heights for talent, runway shows, exotic layouts, after-parties and more!"

Warren-Tricomi Salon, official hair sponsor, and Artistry, the exclusive makeup sponsor, will be backstage readying models for their runway appearances. The Artistry Mobile Brand Experience will be located on Collins Avenue at the Fontainebleau's north entrance for the duration of Rock Fashion Week. Members of the media are invited to visit the motor coach for complimentary spa treatments, makeup touch-ups and more.

Schedule of Events - Rock Fashion Week at Fontainebleau Miami Beach:

Wednesday, March 25th
3 p.m. to 5 p.m. Press Check in Event- Glimmer 1 (Press war room)
*Media will be given passes that allow exclusive access to all of the week's events

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