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Founding of 'Fashion Net Düsseldorf'
Apr '09
The fashion sector in North Rhine-Westphalia's State Capital founded the “Fashion Net Düsseldorf e.V.” association. The organization has set itself the aim of positioning the fashion location Düsseldorf even more strongly in international competition. In the next three years, backed by a seven-figure sum, the association will increasingly publicize the fashion location Düsseldorf. At the same time, as a powerful coordination point, it will concentrate measures promoting the location.

The founding members of the association are:
• Klaus Brinkmann, F.W. Brinkmann GmbH,
• Werner Matthias Dornscheidt, Messe Düsseldorf GmbH,
• Angelika Firnrohr, Gerry Weber AG,
• Philipp Kronen, Igedo Company GmbH & Co. KG,
• Wilfried Kruse, State Capital Düsseldorf,
• Gisela Küpper, Düsseldorfer Fashion House Mode Asset GmbH,
• Hans-J. Wiethoff, Fashion Square GmbH.

All the founding members contribute to financing the association. The city of Düsseldorf and the state of North Rhine-Westphalia intend to fully and actively support the association.

NRW Economics Minister Christa Thoben welcomes this move: ":Today has seen the creation of a platform offering many opportunities for clearly positioning the fashion city of Düsseldorf amidst the increasingly tougher international competition. It is good that all the players wish to contribute to this important objective. Together we will now discuss the suitable instruments in very specific detail."

Lord Mayor Dirk Elbers: "The fashion venue Düsseldorf is strong. In future we will communicate this aspect even more clearly. We will be doing so in a sector and theme-orientated approach, not a player-based concept. To this end the city and state will use the funds available. Funds, which we will invest in activities not in structures."

"For us the fashion location Düsseldorf is particularly important. We as a company are delighted that we can now reposition it in cooperation with the other players", emphasizes Klaus Brinkmann, Managing Partner, F.W. Brinkmann GmbH. Werner Matthias Dornscheidt, President and CEO Messe Düsseldorf: "We are an attractive trade fair location, we attract the most noble labels to our showrooms from all over Germany, we offer high-class shopping and international lifestyle. By concentrating the various strengths, all the partners will ultimately benefit to an equal extent."

Philipp Kronen, Managing Partner Igedo Company: "We would like to make all the different facets of the Düsseldorf fashion network visible, strengthen each other and therefore achieve a sustainable value added."

"Finally! Many individual voices contribute to a good overall result, which will strengthen the location for all players in the fashion industry", explains Hans-J. Wiethoff, Fashion Square GmbH.

Igedo Company GmbH & Co. KG

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