No talent crisis at Russian Fashion Week

08 Apr '09

4 min read

On March 30 RFW audiences witnessed shows by Spanish designers Maria Lafuente and Toni Francesc who has become a regular participant at RFW.

This season RFW has extended TV coverage. Russian Fashion Week was broadcasted live on the World Fashion Channel and Russia Today Television, both reaching out to more than 300 million households worldwide. All RFW shows were available live online at www.rambler.ru, the most popular Russian search engine, which reaches 20 million Russian internet users.

“Russian Fashion Week becomes stronger every season despite the crisis. RFW was shortened by 10 participants this season, but all key Russian Fashion names are in the lineup”, says Alexander Shumsky, President of Russian Fashion Week. “RFW estimated almost 40.000 in attendance this season, including hundreds of buyers and celebrities, and 900 accredited journalists. All collections were very strong, so media coverage is very wide. RFW is really showcasing the elite of Russian Fashion”.

Past years have established Russian Fashion Week as a major date on the world's fashion calendar, just behind New York, London, Milan and Paris. RFW puts Moscow on the global stage every April and October, and is supported by the Ministry of Culture of the Russian Federation, the Russian Fashion Foundation and the Russian Union of Businessmen and Entrepreneurs.

Russian Fashion Week

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