Swim & footwear brands welcome ASR events shifting
10 Apr '09
4 min read
“I'm pleased to see the dates for ASR moving to closer fit the buying windows for spring and fall,” says Bruce Cromartie, President of B.C. Surf & Sport. “I think any inconvenience will quickly be offset by the reduction in time required for in-store and regional shows. I expect the new dates to be far more productive for our buyers.”
As recently as five years ago, many smaller action sports retail owners and head buyers had to serve double duty as sales people. Today, more of the industry hires staff specifically to make buying decisions for the store. As a result buyers are more flexible to attend shows in different date windows. ASR strives to provide the industry with the largest collection of brands in one location helping to move our marketplace forward.