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Fashion community gets sexy Express brand
Apr '09
In March 2009, M.H. Alshaya Co. hosted a night-time launch at The Avenues in Kuwait for its newest brand, Express. One of the most widely recognized brands in the United States, Express is the preferred young, sexy, and sophisticated designer brand for fashion-forward young women and men and all their lifestyle occasions.

"We are very pleased to bring an exciting brand such as Express to the Kuwait market, where consumers are both fashion conscious and highly discerning," commented Mohammed Alshaya, Executive Chairman, M.H. Alshaya Co.

The Kuwait fashion community turned out in force for an “Evening of Style” featuring the “Sizzling Express Spring Collection” presented by Express style experts. Complimentary one-on-one style consultations, including professional makeup “make-overs” by M.A.C., kept fashionistas in a festive mood, along with spinning tunes and “gift packs.”

An exclusive 15% discount offer fueled the shopping experience for guests, who delighted in everything from tailored wear to work pieces to items for summer fun in the sun. In addition to featuring the latest in denim, the Spring Collection includes hot trends such as jumpsuits for women and polo shirts for men.

The expansive, 1,000-square-metre Express store reflects the company's newest store design. The sophisticated shopping environment features a sleek white color palette with touches of red, cement tile flooring and white lacquer fixtures. It's an environment that exudes the unparalleled style authority that has placed Express in the vanguard of fashion-forward brands worldwide.

Express operates more than 600 retail outlets in the United States and generates $1.8 billion in sales annually. "Kuwait presents an opportunity for us to not only have a wonderful and dynamic store, but to bring Express's unique fashion point of view to what is truly Kuwait's most fashionable, cosmopolitan destination," said Michael Weiss, president and chief executive officer of Express. "And, beyond the store, we are also proud to become a part of the outstanding Kuwait fashion community."

M.H. Alshaya Co

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