Home / Knowledge / News / Fashion / Who Is On Next? at Pitti Uomo to discover new talents in men's fashion
Who Is On Next? at Pitti Uomo to discover new talents in men's fashion
20
Apr '09
Pitti Immagine is pleased to announce the first edition of “WHO IS ON NEXT? AT PITTI UOMO”, a project involving Pitti Immagine Uomo, Alta Roma and L'Uomo Vogue. It is a contest to discover new talents in men's fashion and it will be held during the 76th Pitti Uomo in June 2009.

“In Pitti Immagine's vision and its mission”, says Raffaello Napoleone, CEO of Pitti Immagine, “there is room for projects dedicated to the endeavors of young designers, or simply those who have the ability and desire to invent and transform the material of fashion. For us promoting Italian fashions also means giving an extra push to open the doors of our salons and events to the world, to work on selecting, curating and editing.

For these reasons we are grateful to Alta Roma and Vogue Italia who enthusiastically responded to our request to construct a “men's” version of WHO IS ON NEXT? together. Over the past few seasons this has proved to be one of the best international programs for promoting young designers or designers who are seeking full recognition – and we have decided to launch our project during the next edition of Pitti Uomo”.

“Men's, like women's, fashions are evolving continuously”, explains Franca Sozzani director of Vogue Italia and L'Uomo Vogue. “I believe that an event such as this one can give the new generations of designers an opportunity to revise the classic dictates of men's clothing according to new rules of modernity and innovation, and who knows – open the way for new esthetic codes. This is the philosophy that led to the concept of 'Who is on next? at Pitti Uomo'”.

“We believe in exchange and dialogue”, says Nicoletta Fiorucci, president of Alta Roma. “Together with Pitti Immagine we can do a great deal for young designers and for the fashion system. We have complementary specificities, considerable skills and resources for re-launching Made in Italy, its traditions and the essential values that have made it great.. Since 2005 with the creation of “Who is on Next?” Alta Roma has been seeking these factors among young talents”.

The WHO IS ON NEXT? AT PITTI UOMO project fits into the framework of the investments Pitti Immagine is making on the new generations in fashion and design. At Pitti Uomo they are represented by the sections such as Touch!, New Beat(s) and Welcome to my house and by special events which in recent years have featured Hedi Slimane, Hussein Chalayan, Raf Simons, Martin Margiela, Rick Owens, Kris van Assche, Adam Kimmel, Gareth Pugh's Boombox, Giles Deacon and Cassette Playa just to name a few.

The project also fits into the context of support we offer to young talents in architecture, design, photography and graphics we commission to create the settings for exhibitions and trade fairs, communications and advertising campaigns, and web design.

Pitti Immagine


Must ReadView All

Last-minute changes in USMCA keeps lid on e-com

Textiles | On 18th Oct 2018

Last-minute changes in USMCA keeps lid on e-com

Eleventh hour changes to a new trade deal torpedoed US hopes of...

Courtesy: Haggar

Apparel/Garments | On 18th Oct 2018

Haggar uses Repreve fibre made of recycled water bottles

Haggar, a US based apparel brand established in 1926, has recycled...

India's Meghalaya gets ₹7.8 cr for textile tourism complex

Textiles | On 18th Oct 2018

India's Meghalaya gets ₹7.8 cr for textile tourism complex

The Indian textiles ministry will release ₹7.8 crore for the...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search