Zurich airport to sell Boss Black label

21 Apr '09

2 min read

The Nuance Group has opened a new, bigger Hugo Boss store at Zurich Airport. The 130 square metre boutique, located on the first level of the Airside Center, is dedicated to the Boss Black range and features the latest Hugo Boss shop concept. The new store replaces the previous, very successful 90 square metre Hugo Boss boutique which was closed to allow construction of the new central security check.

With this newly built boutique, the Hugo Boss brand is now located in the middle of a range of luxury fashion and accessory brands including Hermès and Bulgari. This new location as well as the fact that it is the first store at Zurich airport to sell Boss Black women's as well as men's clothes makes it unique. The shop also offers a fantastic range of Hugo Boss accessories, such as shoes, luggage, bags and perfume.

Patrick Graf, Head Marketing Retail & Services of Zurich Airport, is delighted about this addition to the airport's fashion portfolio. “This new shop is much better situated than the old boutique and also has substantially improved in size and look,” he explains. “We are pleased to now have Boss Black women's wear in addition to the Boss Black men's collection at Zurich Airport and we want to thank the Hugo Boss team for the successful cooperation during the development of this new store.”

Urs Odermatt of Hugo Boss (Switzerland) adds: “We are pleased that Hugo Boss has received a more prominent location at Zurich Airport and we are excited to see how our Black Label offer of men's and women's clothing will work. Of course we will continue to surprise our customers at Zurich Airport with beautiful fashion ranges as well as exciting accessories and other surprising offers. All of course in close cooperation with our retail partner, The Nuance Group.”

Nuance Group

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