Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Velody scores engagement with 2010 FIFA World Cup distributor
Velody scores engagement with 2010 FIFA World Cup distributor
Apr '09
Velody Trade announced that it has been selected by Total Apparel Group Inc (TLAG) to create, implement and manage all of the company's supply chain processes and procedures relating to the distribution of all of its licensed and/or distributed properties, including FIFA Collections and 2010 FIFA World Cup-branded merchandise.

Total Apparel Group was recently appointed by FIFA's Exclusive Worldwide Master Licensee, Global Brands Group (GBG), for a multi-year exclusive distribution rights agreement within the United States, Caribbean and U.S. Territories for 2010 FIFA World Cup and other FIFA-branded products in the broad apparel, footwear, accessories and related products categories. FIFA, the world governing body of football (soccer), is considered one of the world's most recognized brands.

The 2006 FIFA World Cup drew more than 26 billion cumulative viewers for 64 matches and generated more than $2 billion in FIFA-related retail sales globally. “We are thrilled to have been selected by Total Apparel Group to support the product line launch for this iconic, internationally recognized brand,” said Åsa McLoughlin, Velody Trade co-founder and president. “Creating a top-notch logistics and compliance department in-house can be challenging and costly as a start-up. By engaging Velody Trade's senior-level expertise on a variable-cost basis, Total Apparel Group can focus on their core competency of marketing and selling product while reducing risk and increasing profit.”

As part of the engagement, Velody Trade will handle start-up tasks such as creating vendor shipping guides; classifying product; creating the standard operating procedure for the consumer product safety program; evaluating and selecting vendors such as forwarders, brokers, insurance and trade management IT providers; and advising on and negotiating letter-of-credit terms with vendors. On an ongoing basis, Velody Trade will also serve as supply chain manager, performing day-to-day logistical tasks to ensure cargo delivers on time.

“Total Apparel Group chose Velody Trade for its solid base of experience in international trade consulting and managed services,” said Janon Costley, Total Apparel Group CEO. “Their ability to develop and manage our supply chain — and oversee all of the accompanying procedures, documentation, and logistics — will help us focus on supporting the growth of the FIFA brand in the U.S.”

Total Apparel Group's launch of FIFA-branded merchandise will consist of several product silos in men's, women' s and children's apparel, accessories, footwear and headwear, as well as other licensed categories that are inspired by the history of the FIFA World Cup and the look and feel of the six billion fans worldwide who follow the sport.

Velody Trade provides international trade consulting and managed services to help small- and mid-size companies increase profit, optimize operations, manage growth and minimize risk.

Velody Trade

Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search