Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / MODEPALAST closes with positive economic balance
MODEPALAST closes with positive economic balance
Apr '09
This year's MODEPALAST (April 23-26, 2009) closed its gates at Vienna's quartier21/Museums¬Quartier (MQ). During three days, several thousand visitors strolled through 1200 sq. metres of trade fair. 90 brands showed fashion, jewellery and accessories, amongst them 35 international labels and numerous newcomers. For the designers the economic crisis was off the cards due to their attained high sales.

Especially regarding the economy, MODEPALAST has proven to be a significant event for the young Austrian and European fashion scene. Sandra Schmidt from the label “mangelware” (D/A) gives a résumé: “MODEPALAST gets better from year to year. The visitors themselves are more and more interesting, older and younger fashion fans. You cannot pin them down to only one group of buyers.”

And Martina Meixner from “Maronski” (A) adds: “MODEPALAST is more than just a trade fair. Of course, people go shopping, but they are looking for the feeling radiated by MODEPALAST most of all. The overall package just works.” For Vienna as a creative hotspot, MODEPALAST is an economically sustainable event: based on sales experience and international networks, several of the participating young designers dared to set up their own shops, mainly in the 7th Viennese district.

Supporting Programme Highlights
This year's MODEPALAST offered many highlights in its supporting programme. These included the official vernissage combined with a presentation of star designer Thang de Hoo's MODEPALAST Collection in the context of the Netherlands focus.

On Friday and Saturday, many onlookers experienced Outdoor Fashion Acts with live music by Monica Reyes and a choreography by Andrea Schmidt in MQ's main square. During the Fashion Fun Run on Sunday, amateur models were styled by Red Mutha (Brighton, UK) and headQuarters (A) in order to sprint through the MQ main square as part of a fancy fashion staging.

“MODEPALAST meets Blickfang“ Award and Raffle
For the fifth time, the audience granted the „MODEPALAST meets Blickfang“ Award. The winner will be announced on the MODEPALAST Blog on April 29. S/he can look forward to a funded stand at the Blickfang Design Fair in Vienna (October 16-18, 2009).

Until April 31, the MODEPALAST raffle runs on the MODEPALAST Blog, in which fashion fans can win gift vouchers from the Viennese labels lila, unartig, ulliKo, MILCH, gegenalltag and ALILA.

The Viennese fashion year would not be the same without the annual MODEPALAST. Cloed Baumgartner and Jasmin Ladenhaufen, the organisers of MODEPALAST, already set their sight on next year's planning, feeling vindicated by this year's success. The eighth edition 2010 aims even more for a strong internationalisation.


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Victor Chao, Esmetex

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Pierre Wiertz, EDANA

Pierre Wiertz

EDANA, the international association serving the nonwovens and related...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search