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No Limits for adidas
Apr '09
In order to further extend its market share in the Levant, the adidas Group is focusing on own retail expansion in Jordan as a key pillar of its strategic plans for this region. The adidas Group aims to open an additional 10 new stores to the 15 already existing stores in Jordan by 2012. The stores will represent the adidas Sport Performance and the adidas Sport Style divisions, as well as the Reebok brand, ensuring strategic alignment and expansion for the entire portfolio of the adidas Group.

Existing stores can be found in all major cities across Jordan. In Amman, stores can be found in key shopping destinations such as Wakalat st, City Mall or Mecca Mall. Recent store openings for the adidas brand included three new stores in Wakalat St, Gardens St and a Factory Outlet. Reebok recently opened dedicated brand stores in City Mall and Gardens.

To move forward with its own retail plans in Jordan, adidas Group Jordan and long-term partner No Limits Import & Distribution Co., Ltd. have teamed up in a new company, adidas Levant Limited – Jordan, to conduct the distribution of adidas and Reebok footwear, apparel and accessories in Jordan at the beginning of 2009. No Limits has been the exclusive distributor of brand adidas footwear, apparel and accessories in Jordan since 1999 and stepped into the role of exclusive distributor for the Reebok brand range of products in the second half of 2008.

“By combining the local know-how of a long-term trusted partner such as No Limits, with the international expertise of our global brands we feel confident this alliance will further strengthen the adidas Group's position as the No. 1 in this market” said Zeina Hallak, General Manager adidas Group Levant.

adidas Group

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