Jaeger 125 features wealth of iconic archive material

01 May '09

2 min read

"As English as cream teas, as international as a dry martini, Jaeger has held an honourable place in the fashion world since the 1920s."

Colin McDowell
To commemorate Jaeger's 125th anniversary, the fashion house has commissioned Jaeger 125, the first official book devoted to Jaeger, past and present.

Jaeger 125 features a wealth of stunning and iconic archive material and reveals Jaeger's ability to consistently identify and commission talented, modern illustrators, artists, architects, designers and photographers.

Written by fashion curators Amy de la Haye and Judith Clark from the London College of Fashion, Jaeger 125 documents Jaeger's evolution, from its origins as a producer of avant-garde knitwear, to its current position as a global, lifestyle fashion brand.

Jaeger 125 is published on 7th May 2009.

Jaeger is a luxury British brand renowned for designing stylish, innovative and superb quality womenswear, menswear and accessories.

Founded 125 years ago, Jaeger is firmly established in the fashion market as a premium brand. Jaeger currently has over 140 shops in the UK and Europe plus stores in Montreal, Japan, Dubai, Taiwan, Chile and Korea. Jaeger was the first British brand to operate on a concession basis when it opened in Selfridges in the 1930s. The brand continues to be available in Selfridges and also Harrods, along with other quality department stores nationwide.

Jaeger Ltd

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