Cherokee extends license agreement with Pick'n Pay

06 May '09

1 min read

Cherokee Inc, a leading licensor and global brand management company, announced that it has extended its license agreement for its Cherokee brand with Pick'n Pay, one of South Africa's leading retailers, through February 28, 2012.

Michael Coles, Director, Pick'n Pay Retailers, said, “The consumer acceptance of the Cherokee brand in South Africa has been unparalleled. We look forward to our continued collaboration with The Cherokee Group as we build upon our successes and pursue additional opportunities for growth.”

“The global acceptance of the Cherokee brand along with the strength of our retail licensing concept is further validated by the extension with Pick'n Pay. We are extremely proud to partner with the Pick'n Pay team as they continue to execute their vision to make Cherokee a leading lifestyle brand throughout South Africa,” said Howard Siegel, President of Cherokee Inc.

“We currently have license agreements covering 30 countries for our Cherokee brand and are in discussions with several retailers in open territories.”

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