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UAE Trading unveils first Global Concept Store of Zegna
06 May '09
4 min read
The Sartorial collection, which redefines a classical Italian style with traditional tailoring, is presented alongside the Made to Measure service which specialises in a personalised tailor-made wardrobe. The Couture collection is the pinnacle of Ermenegildo Zegna's tailoring and craftsmanship. A defined area is dedicated to black tie attire with the Ceremonia collections, showcasing long-standing links to the World of Classical Music and portraying world renowned Conductors wearing Zegna's 'Concert Suits'.
Paolo Zegna, President of the Ermenegildo Zegna Group, stated: “This is a challenging time for Ermenegildo Zegna, and we are proud to be launching our first Global Store in the Middle East partnered with UAE Trading Establishment. This reinforces our position as a leader and innovator in men's global luxury. Peter Marino has successfully designed the store to echo our brand values & history, with all the styles and personalities of our brands evoked in the ideal House of Zegna.”
Peter Marino pointed out: “Ermenegildo Zegna is a historic brand, known for the unrivalled quality of its woven textiles. I used this imagery throughout the design. The action of the weaving machines heavily influenced me in intertwining stainless steel threads throughout. The materials and colours, sky blue and alpine green stones, come from the family's strong commitment to nature evident in their Oasi Zegna in Northern Italy. The entire compartmentalization of products, each with their own shade of wood, makes up one whole House of Zegna, a brand that is a rising star in today's world of luxury."
Jihad Hajjar, General Manager of UAE Trading, said: “Ermenegildo Zegna is the ultimate celebration of masculine style and we are very pleased to be associated with this unique brand. It presents the finest in male fashion and blends itself effortlessly into the stylish male's persona, thereby widening its appeal amongst men of class and enjoyed by the privileged few. Style and innovation truly fuse to offer a distinct identity matching the luxurious class of Zegna's fabrics.”
Paolo Zegna, President of the Ermenegildo Zegna Group, stated: “This is a challenging time for Ermenegildo Zegna, and we are proud to be launching our first Global Store in the Middle East partnered with UAE Trading Establishment. This reinforces our position as a leader and innovator in men's global luxury. Peter Marino has successfully designed the store to echo our brand values & history, with all the styles and personalities of our brands evoked in the ideal House of Zegna.”
Peter Marino pointed out: “Ermenegildo Zegna is a historic brand, known for the unrivalled quality of its woven textiles. I used this imagery throughout the design. The action of the weaving machines heavily influenced me in intertwining stainless steel threads throughout. The materials and colours, sky blue and alpine green stones, come from the family's strong commitment to nature evident in their Oasi Zegna in Northern Italy. The entire compartmentalization of products, each with their own shade of wood, makes up one whole House of Zegna, a brand that is a rising star in today's world of luxury."
Jihad Hajjar, General Manager of UAE Trading, said: “Ermenegildo Zegna is the ultimate celebration of masculine style and we are very pleased to be associated with this unique brand. It presents the finest in male fashion and blends itself effortlessly into the stylish male's persona, thereby widening its appeal amongst men of class and enjoyed by the privileged few. Style and innovation truly fuse to offer a distinct identity matching the luxurious class of Zegna's fabrics.”
Ermenegildo Zegna
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