Interviews
Ellington brand poised for growth despite recession
11 May '09
4 min read
"Re-using existing fixtures and materials is not only fiscally and environmentally responsible, it also gives the Ellington Store continuity and keeps us connected to our brand's roots," says Amanda Johnson, Ellington Marketing Manager. Edwards indicates the store will also serve as a test of branded brick-and-mortar retail for the company, with the potential of rolling out Ellington retail locations worldwide in the future.
Given the relative strength of the accessories market in comparison to the overall retail climate, Edwards is confident that now is the perfect time to invest in building Ellington's brand equity. "We're taking a long-term view," says Edwards. "Our vision is to create authentic handbags with style and substance, the perfect companions for everyday adventures. We're committed to global growth in our category." With stable financial backing and focused business initiatives, Ellington has the strength to grow and accelerate despite the tough economic times.
Given the relative strength of the accessories market in comparison to the overall retail climate, Edwards is confident that now is the perfect time to invest in building Ellington's brand equity. "We're taking a long-term view," says Edwards. "Our vision is to create authentic handbags with style and substance, the perfect companions for everyday adventures. We're committed to global growth in our category." With stable financial backing and focused business initiatives, Ellington has the strength to grow and accelerate despite the tough economic times.
Ellington
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