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David Rodriguez brings women's fashions to Stage
May '09
Stage Stores Inc announced that acclaimed New York designer David Rodriguez has created an exclusive line of women's fashions for the retailer. Beginning this month, customers will be able to find the latest looks from the runway in their own communities, giving them the opportunity to dress Fabulous for Less. The exclusive line will be carried in 100 of the retailer's Palais Royal, Bealls and Stage stores.

“The inspiration for my designs comes from the feminine form,” says Rodriguez. “The details, fabrics, colors and prints all flatter feminine curves.”

The 'D.R. by D. Rodriguez' collection features classic sportswear with a modern edge. Quality fabrics, lush prints, rich colors and soft, feminine detailing are hallmarks of the line. Customers will enjoy designer quality and attention to detail at affordable prices.

“Our stores have offered outstanding values by trusted brands for years. But today, many of our customers feel the pressure to do more with less – less money, less time, less effort,” says Andrew Hall, President and Chief Executive Officer of Stage Stores.

“Too many women feel they must sacrifice sophistication and quality for themselves in order to take care of the others in their lives. But our exclusive D.R. by D. Rodriguez collection gives our customer a chance to indulge her sense of style with designer fashions while staying within her budget.”

To celebrate the launch of the collection, Rodriguez will be making appearances at three Houston-area Palais Royal and three San Antonio-area Bealls locations in late June. In addition to an informal fashion show, style makeovers and goodie bags, one lucky customer at each appearance will receive a personal consultation with Rodriguez and a complete outfit from the exclusive line.

Stage Stores Inc

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