Home / Knowledge / News / Fashion / Tanishq launches Diamond Purity Check Campaign
Tanishq launches Diamond Purity Check Campaign
May '09
Marc Nelissen with Devika Gidwani (left) and Alpana Parida (right)
Marc Nelissen with Devika Gidwani (left) and Alpana Parida (right)
The inconsistencies existing in the diamond market today have led to ambiguities regarding the purity of diamonds sold across the market. To address these ambiguities, Tanishq, in collaboration with HRD Antwerp (Belgium), will be organizing a Free Diamond Purity Check at Tanishq boutiques in Bandra and Thane.

As part of a nation-wide walk-in campaign, specialists Graders from HRD Antwerp at Tanishq will be at hand to evaluate the purity of diamonds of customers free of cost and have them cleaned, weighed and certified.

The 9-day campaign is scheduled from May 16th to May 21st 2009 at Tanishq boutique, Turner Road, Bandra and from May 22nd to May 24th 2009 at Tanishq boutique, Thane.

This campaign follows in the footsteps of Tanishq's innovation, the Karatmeter, which appraises the purity of gold in a non-destructive manner, and sets new benchmarks for diamond purity in the country.

Talking about the campaign, Mr. C K Venkataraman, COO – Jewellery Division, Titan Industries Ltd. said, “This campaign has been introduced in sync with the company philosophy to offer best of the product in terms of quality, purity besides design. The campaign will allow customers to ascertain the purity and clarity of diamonds they posses.”

Customers can walk into the Tanishq boutique at any point of time during the week and meet the specialists who will assess the purity of the stones by way of highly specialized and trusted equipment and techniques, completely free of cost.


Must ReadView All

Bangladesh, Sri Lanka may sign FTA soon

Apparel/Garments | On 15th Oct 2018

Bangladesh, Sri Lanka may sign FTA soon

Bangladesh may sign a free trade agreement (FTA) with Sri Lanka as...

China pumps $109 bn into economy amid trade war with US

Textiles | On 15th Oct 2018

China pumps $109 bn into economy amid trade war with US

China has decided to cut the reserve requirement ratios (RRRs) by one ...

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Interviews View All

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...



Italtex is a leading studio publishing fabric trend-books since 1959....

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search