Home / Knowledge / News / Fashion / Blue Blood opens flagship store in Capetown
Blue Blood opens flagship store in Capetown
May '09
This month the Dutch new luxury jeans and fashion label opened their own store in Capetown. This is one of the first steps of Blue Blood towards their International expansion.

“We are staying close to our roots” says Sales director Alex Jaspers: “The interior design is inspired by the Amsterdam based 'Love for denim' store in the Prinsenstraat, and the store is located in an old Dutch Reformed Church in Capetown. It is very special that we could acquire this property.”

Blue Blood 'Downtown Capetown' is located on the Breestraat in the 'downtown' part of Capetown, comparable with the Amsterdam 9 streets. In the 'blessed' premises, next to the denim store of Blue Blood, other high-end hip entrepreneurs are also established: 'Brewer's Union', a biological beer brewery which brews its beer with champagne-yeast; 'Scar', the coolest hairdresser of Capetown and 'Cheynes' a restaurant with 1 star and only 1 table ( for 18 persons nonetheless).

“It is fantastic to see that our outspoken style and passion for jeans also hits South-Africa” says Blue Blood founder Steve te Pas. “It is our ambition to open more own stores in the coming years, in the Netherlands as well as internationally.”

The new store has the nickname BS104; all Blue Blood stores are being named after the abbreviation of their address, such as PC142, PS13, CS18 and NW35. This codename you can find back on the limited edition shopping bags, tshirts and other branding.

Blue Blood

Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Aditya Birla Retail

Apparel/Garments | On 20th Sep 2018

Indian Aditya Birla Retail to be acquired by Samara-Amazon

India’s Aditya Birla Group has signed a deal to sell Aditya Birla...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Amrit Sethia, SOIE

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search