Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Justin Rose is the new face of Maurice Lacroix
Justin Rose is the new face of Maurice Lacroix
May '09
Justin Rose and Maurice Lacroix signed a contract over a close partnership. The collaboration starts with immediate effect and will last for three years, with an option on extension for two additional years. The goal is to convert the mutual appreciation in several creative projects on an international basis.

"We could not desire a better ambassador for our company. We create watches for people who have the confidence to be themselves. Personalities who stand out from the crowd, who are authentic and looking for more than social status. This profile fits Justin Rose perfectly", says CEO Martin Bachmann. With his natural charisma and pleasant yet focused manner, the British golfer uniquely embodies the spirit of Maurice Lacroix. "Authenticity is not a marketing slogan for us, it is a state of mind. Our fundamental desire is to create products that are genuine and true, whose actual value is not only in what can be seen," explains Bachmann.

The things with which Justin Rose, born on 30 July 1980, surrounds himself must reflect his attitude and provide meaningful accompaniment to his life. "I am interested in the best quality, because I want to have something from the things around me for a long time and I must be able to rely on them. For me the design is every bit as important as the function. Ostentation for the wrist and bling bling do not fit into my world."

Justin Rose burst onto the golfing scene as a 17 year old at the 1998 British Open at Royal Birkdale when he holed a 40 metre pitch shot for a birdie on his final hole to claim 4th place. He started his professional career the next day. Justin Rose is considered one of golf's most consistent players. He is one of the best in Europe. In 2007 he won the European Tour Order of Merit, reached a career high of number 6 in the world rankings and won the Volvo Masters in Valderama. In 2008 he made his first appearance for the European Ryder Cup team, where he defeated Phil Mickelson in the singles and was the best performing rookie for both teams.

Since the launch of its first watch model in 1975, Maurice Lacroix has developed to become a sought-after Manufacture brand. With its own factories producing complex components for mechanical calibers, Maurice Lacroix joined the exclusive league of Swiss watchmakers at the end of 2006. Thanks to continued innovative development both in technical fields and in design, Maurice Lacroix has registered several patents and trademarks. The Mémoire 1, the first mechanical watch with a memory which was officially presented at Baselworld 2008, gained worldwide acclaim.

Maurice Lacroix is one of the few independent watchmakers and employs only 300 people worldwide, around 200 of whom are based at the international head office in Zürich and the production facilities in Saignelégier and Montfaucon in Switzerland.

Maurice Lacroix S.A.

Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Pierre Wiertz, EDANA

Pierre Wiertz

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search