Home / Knowledge / News / Fashion / Scarlett Johansson, the new image for Mango
Scarlett Johansson, the new image for Mango
29
May '09
American actress Scarlett Johansson is to be featured in our Autumn/Winter 09 campaign, thus becoming our new image.

We have chosen the beautiful actress for her extraordinary personality, which embodies the ideal of the urban, independent and cosmopolitan woman MANGO wishes to dress. A woman who is serene and elegant, yet fun-loving and youthful all at the same time.

With a fully consolidated acting career, Scarlett Johansson has proven her versatility throughout her professional career by playing a variety of roles. Her talent has been acknowledged by prestigious directors such as Christopher Nolan, Robert Redford, Brian De Palma and Sofia Coppola.

Born in New York in 1984, Johansson became famous thanks to her performance in the film The Horse Whisperer. Subsequently, her performance in Ghost World received critical acclaim. In 2004, her performance in Lost in Translation won her a BAFTA award for best starring role, a category she was also nominated for in Girl with a Pearl Earring. She also received Golden Globe nominations for both films the same year. After such a major international projection, she worked with legendary director Woody Allen in such films as Scoop and Vicky Cristina Barcelona, in which she appeared alongside Penélope Cruz. She also worked with Allen in Match Point, one of her biggest successes, once again winning her a Golden Globe nomination in 2006.

With this collaboration, Scarlett Johansson is taking over from her predecessor, Penélope Cruz, who has been our image for the last four seasons. Since its beginnings, we have banked on famous faces to feature in our advertising campaigns. Models of the stature of Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger have also been images of MANGO at various times.

Mango


Must ReadView All

Last-minute changes in USMCA keeps lid on e-com

Textiles | On 18th Oct 2018

Last-minute changes in USMCA keeps lid on e-com

Eleventh hour changes to a new trade deal torpedoed US hopes of...

Courtesy: Haggar

Apparel/Garments | On 18th Oct 2018

Haggar uses Repreve fibre made of recycled water bottles

Haggar, a US based apparel brand established in 1926, has recycled...

India's Meghalaya gets ₹7.8 cr for textile tourism complex

Textiles | On 18th Oct 2018

India's Meghalaya gets ₹7.8 cr for textile tourism complex

The Indian textiles ministry will release ₹7.8 crore for the...

Interviews View All

Awen Delaval, Samatoa

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Mohammad Mamun Ar Rashid, UL VS Bangladesh Ltd

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search