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Debut of Alexander Julian Colours men's collection to at JCP
29
May '09
Hampshire Group Limited announced the launch of Alexander Julian Colours, a new men's sportswear collection of wovens, knits and sweaters. The collection will debut in JCPenney stores and jcp.com in Fall 2009. Hampshire Group joins seven other Alexander Julian Inc apparel licensees in representing the new energy and direction of the iconic brand.

Designed to appeal to the man looking for enduring classics with a twist, the new collection reflects the singular design sensibility of Award winning Designer Alexander Julian, named nine times to the International Best Dressed List. With attention paid to every detail, from an updated logo and trend right designs to the signature use of color and pattern, each piece is imprinted with Mr. Julian's innovative sense of style. The Fall 2009 merchandise assortment includes sweaters and woven shirts.

“When you look good, you feel great. These designs are not only timeless but an opportunity for self-expression,” said Mr. Julian. “The ability to offer newness at an accessible price point, without sacrificing taste or quality, is of special importance during these challenging times. The emphasis on eye-catching color has always been a key component in my designs and will offer this customer a different perspective from the tried and true. I am excited to have found a partner in Hampshire who understands the sensibility and rich tradition of the brand.”

Mark Lepine, the President of Hampshire Brands, the men's division of Hampshire Group stated, “The addition of Alexander Julian Colours sportswear to our portfolio of brands underlines our commitment to offer high quality design and great value across multiple categories year round. The JCPenney launch of this collection illustrates the strength of the brand and the exciting designs of this first season.”

Hampshire Group Limited


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