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Tailoring is back on the fashion scene, H&M
Jun '09
This season the design team at H&M have focused on tailoring, looking back to traditional styles with refined cuts, details and finish, but also thinking ahead with innovative shapes and proportions.

The evolution of materials with new blends, surfaces and coatings is an important source of inspiration, as well as the contrasting soft and vibrant colour palette. The result is an inspiring collection with endless possibilities for personal expression and style.

“Tailoring is back on the fashion scene. Classic staples are the obvious choice, but updated and re-modelled”, says H&M's Head of Design Ann-Sofie Johansson.


New tailoring
Tailoring is dramatic and elaborate with new shapes and contrasting proportions for women. For men it's all about sleek tailoring with a rock' n roll attitude. Styling makes the difference, adding bold accessories to staple pieces.

Ethnic opulence
Decorative detailing and uniform styles give a nod to Russia and Cossack styles.

Autumn's ethnic inspiration is decorative and glamorous folklore style, with focus on shiny silk, rich velvet and gold, or stark and uniform-like.

Inspiration comes from fairytales and forests. The look is rustic and takes references from fisherman and hunter styles. Trees, moss and all things green and growing inspire colours, form and texture.

Sharp and sculptural with square shoulders and narrow waist, this trend for body conscious power people is all about black. Clean cut tailoring team up with super stretch 80's nostalgic pieces and statement accessories.

Long and narrow, curvaceous or wide.

Neutrals in black, grey, brown, blue, white and khaki. Icy or pale pastels, neons, bright hot colours, jewel colours and gold.

Patterns and prints
Stripes and prints, flowers, polka dots, wallpaper prints, cartoon motifs, art-inspired prints, jacquard, embroidery, appliqué details and patchwork patterns.

Felt, bouclé, gabardine, tweed, fabrics and knits with texture, velvet, silk, faux fur, suede, leather, mohair, alpaca, corduroy, chiffon, georgette and jersey.

Key pieces
Women: Suits, dresses, blouses, shirts, mid-length and maxi skirts, trench coats, pleat-front trousers, granddad trousers, all-in-ones, fine knits, ballet inspired and chunky knits.

Men: Blazers, waistcoats, shirts, wide and long, or narrow and cropped trousers, flannel shirts, velvet suits, leather jackets, uniform-style coats, classic fine knits and chunky knits.

Women: Large earrings, bracelets, chunky necklaces, colourful plastic jewellery, belts, brooches, hats, gloves, shawls, pumps and boots.

Men: Watches, cravats, scarves, caps, hats, gloves, belts, boots and lace-up shoes.


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