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CIFF Trends challenging creativity
Jun '09
CIFF has asked the French trend agency NellyRodi for their ideas on what will characterise the fashion scene for spring/summer 2010 – and there is no doubt that the current financial situation will dictate a completely new framework.

CIFF (Copenhagen International Fashion Fair) in Bella Center is now ready for the August version of Copenhagen's fashion week from 6-9 August.

For a long time, the French trend agency NellyRodi has been working on the trends for spring/summer 2010, and they have now decided on four trends: 'Light Tech', 'Ode to Nature', 'Southern Folk' and 'Popular Appeal'.

“We have started with a clean slate and are now looking positively at the future, almost as though it is a new beginning. A neo-classic style will therefore characterise 2010, and we will see well-known designs in new styles,” says trend manager Ulla Skjødt, Federation of Danish Clothing and Textile Industries, and adds:

“The financial situation is exerting a strong influence on the current picture and is contributing to creating a brand new framework – and this is challenging creativity. There is a strong desire to search for an explanation, to seek out the simple and perhaps find the truth. These trends reflect many idealistic thoughts about the future.”

The four trends form the starting point for the popular CIFF TrendShow, which is shown once a day during the fair on the large stage in Hall A.

Copenhagen International Fashion Fair

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