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Miley Cyrus & Max Azria clothing line for Walmart

05
Jun '09
Walmart announced the introduction of Miley Cyrus & Max Azria, a new clothing line available only at Walmart. Walmart brings together best-selling artist and entertainer Miley Cyrus and Max Azria of apparel house BCBGMAXAZRIAGROUP, Inc. to offer customers affordable and trend-right apparel. The line will arrive in all Walmart stores and on Walmart.com in early August, and includes tops, pants, graphic tees, shoes & accessories.

“Our launch of the Miley Cyrus & Max Azria line continues our strategy of engaging customers across categories," said John Fleming, executive vice president and chief merchandising officer, Walmart U.S. “This time, we're bringing together a leading entertainer and a top apparel house to bring exciting product and price leadership to our customers.”

Miley Cyrus' rock-and-roll roots influenced many of the looks. The line reflects a continuation of her relationship with Walmart, where she is among the retailer's top-selling recording artists. “I love creating looks that are all about personal expression and individuality,” said Cyrus. “Collaborating with Max Azria has been an amazing experience, and I'm really excited about launching this line with Walmart. There's even more to come!”

“Miley Cyrus is talented and approachable, so working with her sparked a line that is authentic and vibrant,” said Max Azria, designer and CEO of BCBGMAXAZRIAGROUP, Inc. “By partnering with Walmart, we saw an opportunity to reach mainstream customers with our product and introduce our designs to a much broader audience.”

Complementing the Miley Cyrus & Max Azria announcement,Walmart will be the title sponsor of the Miley Cyrus concert tour. AEG Live announced that tickets for the North American tour will go on sale to the public on June 13, 2009, at 10:00a.m. American Express Cardmembers will have the exclusive opportunity to purchase advance tickets to the tour prior to public sale. Tickets will be available for purchase with an American Express Card through ticketmaster.com/mileycyrus or by calling 800-745-3000, from 10:00a.m. locally Wednesday, June 10, 2009 through 10:00p.m. locally Friday, June 12, 2009.

All tickets will be sold exclusively through Paperless Ticket delivery, which means fans will not receive a physical concert ticket for their entry into the event. Buying paperless helps ensure fans have secure and convenient access to event tickets at the original sale price.

On the day of show, concert-goers just need to bring the credit card they used for the ticket purchase and their government-issued photo ID to the concert. All members of the ticket purchaser's party must be present at the same time to enter the venue. The venue's ticket usher will swipe their credit card upon entry and present each person in their party with seat locator slips for quick access into the show. To purchase paperless tickets or for more information, fans should visit ticketmaster.com/mileycyrusor call their local Ticketmaster charge-by-phone number.


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