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Leading brands to showcase casual yet modern range at PURE

Jun '09
Intriguing new collections and proven best sellers combine at Pure London to give retailers the very best selection for Spring / Summer 2010 and short orders for Autumn/Winter 2009. With over £100 million worth of buying done either at the show or as a direct visit, this season's Pure London has attracted an abundance of new and returning brands, as well as new features to offer exclusive inspiration to buyers.

Due to challenges in current trading, it is more important than ever for retailers to differentiate their offer and tempt customers into their stores. Post show research showed that 80% of Pure London visitors sourced new brands during their visit, proving the show is the prefect platform for both exhibitors and retailers to make new contacts.

Launching in August 2009 (2-3-4) is a host of new labels including Karen by Simonsen and Naja Lauf, both from the same house as CCDK. Heidi Svarre from the CCDK group commented 'One way to build the brands in the UK is to launch the new collections at Pure London. Being present at the show will give us the opportunity to reach more of our potential customers and hopefully expand our business in a faster way'.

From the Scotch & Soda group, Dutch brand Maison Scotch will be making their debut to the UK market with a range of vintage inspired womenswear.

Newcomer, British brand Nancy Dee will be bringing a range of stunning quirky dresses made from eco-jersey. Tamsin Davis co-founder of the eco-fashion label comments 'It is imperative to get the right calibre of buyer who also matches the Nancy Dee style, which is why we have decided to come to the show. We know that Pure London, as the largest UK trade show for fashion buying, attracts the right type of fashion buyer for our brand, and being at the beginning of August, is perfectly timed to take advantage of both Autumn/Winter '09 short orders as well as forward orders for Spring/Summer '10.'

Designer Kelly Ewing will unveil her unique and feminine style along with French label Mes soeurs et moi, Allude, Aryn K and olars ulla.

Danish brand CCDK will present a stunning collection of dresses, floral prints and tailored looks alongside designs from InWear, Noa Noa and Nougat London. Pink Label by Gina Bacconi will also be back in the Directional section showcasing short and flirty dresses with bright colours and splashes of animal print. The Boutique area will see the welcomed return of Ian Stuart London for the third season with his statement flamboyant evening collection. Recently worn by A-lister Helen Mirren at the BAFTA Awards, Ian Stuart London is a brand guaranteed to woo customers.

Sandwich will return to offer their casual yet modern range, loved by women of all ages. Fashion brand b.young will be back, continuing to focus on sharp designs with carefully balanced colours at a very high quality.

Lauren Vidal, Isabel de Pedro, Lilith and Mais il Est Ou le Soleil? are brands not to be missed in the Studio section.

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