Home / Knowledge / News / Fashion / Launch of Harajuku Lovers in Asia as market test
Launch of Harajuku Lovers in Asia as market test
08
Jun '09
Fashion guru Gwen Stefani not only transcends the music and fashion industry, her love for Harajuku fashion style in Japan has culminated in the launch of her accessories apparel brand "Harajuku Lovers" in 2005. With great Taiwanese consumer anticipation, "Harajuku Lovers" is finally opening its flagship store in May. Located in Taipei's fashion pioneering Xinyi District, this will be the brand's first independent store in the world.

Situated on the Western Pacific Rim, the island nation of Taiwan is an important hub of transportation. With rich island culture and characteristics, the people of Taiwan have a high level of acceptance for new things; hence Taiwan has become the distribution center for diverse culture and global fashion.

According to report, the ratio of domestic sales and imports for the clothing industry is roughly 4:6, with imported clothing being in the majority. In addition, Taiwanese people's willingness in trying new things has resulted in the conglomeration of diverse international brands. Whether it's the hippie, or the extravagant fashion style, are all widely accepted in Taiwan.

Recently, the fashion apparel expenditure of the Taiwanese public is on the rise, with annual sales of between NT$150~170 billion. Therefore, the distributor in Taiwan imported Gwen Stefani's own brand "Harajuku Lovers" from the US, and opened up a store in Taipei's Xinyi District (Taiwan). The store is the brand's flagship store in Asia, bringing a unique mix and match Japanese Harajuku fashion to the vibrant streets of Taipei.

In December of 2009, Harajuku Lovers doll fragrance was launched in Taiwan, and it became an instant hit with its adorable appearance, and was collected by many Harajuku Lovers followers. This year, the Harajuku Lovers garment, bag and watch will be introduced to Taiwan. In terms of tailoring and pattern, the design retains the essence of the Harajuku style; together with bold and imaginative use of colors, Harajuku Lovers is set to become yet another fashion statement in Taiwan.

Following in the footsteps of LAMB, Gwen Stefani's fashion brand Harajuku Lovers once again comes to Taiwan. With Gwen Stefani's distinctive style and trend setting fashion sense, Harajuku Lovers is set to bring about a new American fashion trend and street culture in Taiwan.

Taiwan is known as the fashion distribution center in Asia. By selecting Taiwan to open its first store in Asia, Harajuku Lovers perceives great importance in Taiwanese people's consumption power and high level of acceptance for fashion. In addition, Harajuku Lovers intends to use their Taiwan flagship store as the springboard to the rest of Asia.

Harajuku Lovers


Must ReadView All

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Textiles | On 16th Oct 2018

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Tajikistan’s production of textile and apparel rose by 30 per cent in ...

India may see strong cotton yarn exports growth: ICRA

Textiles | On 16th Oct 2018

India may see strong cotton yarn exports growth: ICRA

Indian spinners, who had reported a multi-year low profitability...

Bangladesh, Sri Lanka may sign FTA soon

Apparel/Garments | On 15th Oct 2018

Bangladesh, Sri Lanka may sign FTA soon

Bangladesh may sign a free trade agreement (FTA) with Sri Lanka as...

Interviews View All

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Sarah Perkins,

Sarah Perkins

Fairfax, Virginia-based Specialty Graphic Imaging Association (SGIA) is a...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search