Home / Knowledge / News / Fashion / People Tree returns to Pure

People Tree returns to Pure

Jun '09
Ethical fashion is seeing strong growth with adili.com reporting their sales rising by 56%. Caroline Gitsham, Product Director at Adili.com who stock many Pure London brands like People Tree, Pachacuti, Komodo and Jackpot commented, “We are seeing an increased demand for ethical fashion – this season more than ever. We believe this is because our customers are making more considered purchasing decisions.

They are less interested in throwaway fashion – and are instead looking for unique design, quality product and responsible production. We are thrilled to see more and more ethical designers emerging to support this increased demand at the show. Every season we are seeing better design, better quality and importantly, more competitive price points”

Fair trade fashion pioneers, People Tree, will be returning to Pure London after a successful first season in February. The brand is set to take the show by storm with a collection of individuality and ethereal femininity. “We are looking forward to our second season at Pure London. It is a good brand alignment for us which attracted great buyers to our stand last season. Pure London is a great showcase for us especially to UK buyers.” Philippa Rhodes, Wholesale Manager.

The collection will consist of handmade cotton silks, voiles and jacquards with dyed spot batiks. Gathered necklines and kimono or capped sleeves, in soft toned stripes and contrasting floral designs. People Tree work closely with over 50 fair trade groups across 15 countries and ensure ecologically sound methods of production, minimizing environmental impact.

Recently short listed for a special ethical award by Danish magazine Dansk, Jackpot Organic will be shown alongside Jackpot's main line collection. Multi-coloured floral prints on organically produced cotton, Jackpot will offer stylish designs for buyers to browse.

Feminine label Miksani will be making a debut at the show with a range of pretty pieces manufactured by the World Fair Trade Organisation. Katie Weightman owner of Miksani commented 'The collection will include cute organic silk dresses, oversized organic cotton tee's and mohair cropped cardigans. I've decided to launch Miksani at Pure London this season because I think it's the right place to meet potential buyers.'

This August's Pure London (August 2.3.4, 2009) will bring together an impressive set of ready-to-wear labels as well as footwear and accessory brands, edited throughout the show by product type and price point. Nomads Clothing, Terra Plana, Littlearth, Wellicious, Pure Handknit, Komodo, Where, Simple Shoes, Earth Squared and Earth Couture will all be offering eco friendly collections.

Pure London

Must ReadView All

Pic: University of Cambridge

Textiles | On 25th Aug 2019

Climate change to shrink GDP of all nations alike: study

Virtually all countries-rich or poor, hot or cold-will suffer...

Pic: Curve-Newyork

Textiles | On 25th Aug 2019

Curve sees over 250 leading intimate apparel brands

Over 250 leading intimate apparel brands showcased their products at...

Pic: Gap Inc

Apparel/Garments | On 25th Aug 2019

Gap Inc net sales down 2% to $4 bn in Q2 2019

Gap Inc, a global retailer offering clothing, accessories, and...

Interviews View All

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Headhonchos, Indian textile value chain

Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Amol Bhagwati,

Amol Bhagwati

A textile finishing solution provider, Inspiron Engineering Private...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Puneet Jain & Yatin Jain,

Puneet Jain & Yatin Jain

Odhni is an indutva or ethnicwear brand started in 1999 by the Jain...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

August 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search