WHO'S NEXT & PREMIERE CLASSE represents innovative fair concept
16 Jun '09
4 min read
Dubai
WHO'S NEXT & PREMIERE CLASSE IN DUBAI have selected brands that are the most emblematic in the countries targeted by the event so as to adjust the supply to the market and attract local buyers with brands they are already familiar with.
AN ATTRACTIVE ANIMATION PROGRAM Because the catwalk-show culture is a fundamental in these countries, WHO'S NEXT & PREMIERE CLASSE IN DUBAÏ features numerous fashion shows, organized twice a day, for the brands to present their Spring-Summer 10 collections.
There will be more fashion shows thanks to the pupils of French fashion school ESMOD that opened a training center in Dubai three years ago. ESMOD will also provide a trend guide for the buyers.
At the same time, WHO'S NEXT & PREMIERE CLASSE IN DUBAÏ present a styling exercise (made by a selection of exhibitors) based on the abaya, the traditional dress worn by the women in the Gulf.
LOCATION Right in the heart of Dubai, 15 minutes away from the international airport, the Dubai International Convention and Exhibition Center offers extensive equipment and services. On top of its modern exhibition halls, it features various prestigious hotels and nearby, the Dubai International Hotel Apartments for a convenient, affordable and high-quality accommodation solution.