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Seminars are set to inform and inspire at upcoming WSA Show
Jun '09
Providing the broadest view of the footwear and accessories industry, The WSA Show announced a series of 14 educational seminars and workshops that will be featured at its upcoming marketplace July 31–August 2, 2009, at the Las Vegas Convention Center. Underscoring The WSA Show's commitment to providing the most valuable experience possible to every show participant, this informative series will provide footwear buyers with the right business tools to increase sales, improve profitability and make the right buying and inventory decisions, and footwear manufacturers and attendees with color forecasts for the next three seasons, as well as information on certification and regulatory issues.

The WSA Show will host a lineup of 10 seminars providing everything from Pantone color trend forecasting to expert insight on the Consumer Product Safety Improvement Act (CPSIA), while Materials at WSA will present four individual workshops ranging from "Selecting the Right Supplier" to "Green 2.0." The wide variety of topics offered will impart information on fresh, new fashion trends; buying and merchandising strategies; and best business practices from qualified experts who know exactly what it takes to succeed in this industry.

An overview of each seminar and workshop is as follows:
• Step-by-Step Orientation for Buyers New to The WSA Show--WSA Retail Relations Team
In this free session, buyers will learn the ins and outs of navigating WSA and discover the tools available to help them find what they're looking for while making the show a fun and profitable business experience.

• How to Run a Successful Store, Part 1--Mercedes Gonzalez, Global Purchasing Companies
This session is for new retailers and those looking for inspiration, and will include information on selecting the best location; deciding what, where and how much to buy; using retail math; and applying tried-and-true advertising and promotions ideas.

• How to Run a Successful Store, Part 2--Mercedes Gonzalez, Global Purchasing Companies
Part 2 of the Retail 101 series is essential to all business owners with new or established stores. Key topics covered are growth strategies, merchandising, sales team hiring and training and loss prevention.

• Pantone Color Trends for Spring/Summer '10 and Beyond--Leatrice Eiseman, Pantone Inc.
Leatrice Eiseman, color expert at premier color trend company Pantone Inc., will share the color palettes, shades and themes for spring/summer '10 and fall/winter '10/'11.

• Spring/Summer '10: The Los Angeles Perspective--Fran Sude, Design Options
Los Angeles–based color forecasting consultant Fran Sude will explain the west coast influence of apparel color, print and silhouettes on footwear and accessories for the junior, missy, young men's and kids' markets.

• Fashion Trends for Spring/Summer '10--Ellen Campuzano, fashionFACTSfolio

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