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P&G buys male grooming brand Zirh
Jun '09
P&G announced the acquisition of the Zirh skincare brand.Zirh is a leading super-premium, male grooming brand available in high-end department stores, specialty outlets and online.Zirh, founded in 1995, enjoys unique positioning as a high-end "male only" brand and has one of the most comprehensive skin and shave care lines of any male grooming brand on the market today. Frequent award-winners, Zirh products are formulated to address men's specific skincare needs.

Like P&G's recent acquisition of The Art of Shaving, the acquisition of Zirh supports P&G Beauty & Grooming's strategy to build the world's premier male grooming company.It broadens an already strong portfolio of male brands,including Gillette, Old Spice, Braun, a collection of leading male Fine Fragrances and The Art of Shaving, through its strength as a super-premium brand, its high-performance products and its deep connection with men.

"Zirh is an excellent fit into P&G's already incredibly strong Male Grooming portfolio," says Chip Bergh, Group President, P&G Male Grooming. "Although it is a relatively small, North American-centric business, its super-premium positioning and product line up is a perfect complement to our portfolio."

"P&G Male Grooming is a perfect home for Zirh," says Brian Robinson, President,Zirh Holdings. "Zirh is a quintessentially male brand designed specifically to meet men's unique skin care needs. With brands like Gillette and Old Spice, the P&G Male Grooming portfolio will be a natural fit for the brand. This was a great move for both companies."

Founded in 1995, Zirh is an international seller of men's skin care and shaving products, with a focus on simplicity and ease of use.

P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best every day.With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08, making it one of the world's largest beauty and grooming companies.

The Procter & Gamble Company

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