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Maria Sharapova unveils light up dress

19 Jun '09
5 min read

London College of Fashion
Colin Renfrew, Dean of the School of Fashion Design and Technology, said: “The Sony Ericsson collaboration is a fantastic example of how London College of Fashion strives to form meaningful and innovative industry partnerships. The open and creative brief allowed our students free reign to develop design ideas that are forward thinking.

Having Maria involved in this project has really helped the students identify with Sony Ericsson and has enabled the winning design to be showcased worldwide – really highlighting the breadth of talent at London College of Fashion.”

Winner, Georgie said: “Winning the Sony Ericsson competition has been wonderful; it's given me real confidence in my work. It was fascinating to work conceptuality with the idea of technology and how to incorporate it into fashion.”

Georgie received two tickets to London Fashion Week, two tickets to the Wimbledon Championships at the All England Club and entry to the Sony Ericsson WTA Pre-Wimbledon Party, in association with Ralph Lauren. The two runners-up, Lova Moller from Sweden and Cecilia Ku from Hong Kong, also had their designs showcased with Maria and received a Sony Ericsson T707 mobile phone, two tickets to London Fashion Weekend and Liberty of London accessories.

Lova's design took the concept of online 'status' updates and took it one step further by concealing cameras in a garment that continuously record the wearer's surroundings and wirelessly transmit video updates to the mobile phone, which can be uploaded from a handset to the internet. Cecilia designed a metal bag that is a power source to charge items, such as a mobile phone, when on the move. Sony Ericsson phone designs and Cecilia's love of clean lines interact well to create a stylish accessory.

Liberty
Liberty, situated on world-renowned Carnaby Street and in the heart of shopping paradise Oxford Circus, has always been synonymous with distinctive chic and eclectic but cool style statements – a perfect venue for Maria Sharapova and Sony Ericsson.

“We were delighted to host Maria and the London College of Fashion designers,” said Maxine Groucutt, Head of Visual Identity at Liberty. “Sony Ericsson approached us with a concept that supports the burgeoning British fashion industry – we were very excited to be involved!”

Sony Ericsson

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