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Aavaranaa to host exclusive Designer Choli Blouse exhibition

Jun '09
Defining the next trend in the ethnic fashion industry, Aavaranaa, the exclusive designer ethnic saree boutique in Alwarpet is all prepared to launch their new fashion forward collection of “Designer Choli Blouses”.

With intricate embroidery work displaying designs of various floral and fauna patterns these blouses can be combined with a variety of sarees that transform a normal saree into an attractive and chic attire. Starting 29th June '09 to 9th July '09, Aavaranaa will hold a free exhibition for all saree enthusiasts' on this latest trend @ Aavaranaa Boutique, No. 15, Ashoka Street, Alwarpet.

The designer choli blouses at Aavaranaa come in a variety of designs, each as unique yet equally different from the other. A notable blouse that will be showcased in the exhibition comes in a beige color with a complex embroidery pattern of two peacocks facing each other, stitched with a dazzling array of colors. With a deep back, the blouse can be combined with any simple styled light colored saree. Combined together, this mix and match outfit will give you the perfect sensual and elegant look for that evening party.

“The magic of Choli blouses is that they can be combined with a variety of sarees. Unlike the usual method a lady follows of first selecting the saree and then looking for a blouse, we will soon be giving her an option of selecting one blouse that can be combined with a range of sarees to make quite a dashing and trendy style statement,” said Ms. Vijayalakshmi Krishna, Managing Partner - Aavaranaa

Soorya Krishna, Head Designer – Aavaranaa said, “Women are always worried about the kind of blouse they must find to go with a particular saree. But with the choli blouse collection that we have introduced, that trend is set to change. It's amazing how a designer choli blouse can be combined with almost any saree to achieve a stunning and vibrant look! Women are definitely going to love this new found freedom!”

With the launch of this new exciting collection around the corner, women in south India can now look forward to more options while shopping for sarees this Aadi. The Designer Choli Blouse collection from Aavaranaa will be showcased in an exhibition that is free and open to all at Aavaranaa boutique. This exhibition is scheduled for 11 days starting 29th June, 2009. So walk into Aavaranaa and check out the latest trends in the world of ethnic fashion.


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