Interviews
High-end, medium-priced collections meet at JAM
22 Jun '09
4 min read
Unlike the January edition of JAM, when we had our portfolio of exhibitors basically ready six weeks ahead of the trade show, this time around a lot of negotiations are still pending. But we are confident that we will break the mark of 300 brands for the second time.
The dates of the forthcoming JAM from 24. to 26. July 2009 perfectly fit the order cycle of the fashion industry and strengthen the fashion hub Cologne/Düsseldorf by overlapping with CPD dates when the Düsseldorf showrooms are also highly frequented, thus creating a clear and more sober alternative to the party-like kick-off events in Berlin.
In terms of guest management, JAM organizers will implement an array of marketing initiatives like direct mailings to attract all relevant buyers. Having had great success last year, JAM will again organize bus trips from the Dutch cites of Amsterdam, Rotterdam, Utrecht and Den Haag to cater to the growing demand from buyers and store owners of the neighboring country.
The so-called JAMsessions, the by now almost legendary party free of charge to all exhibitors and visitors will this time be held at the first trade show day. Live music and DJ culture in a beach atmosphere at the banks of the Rhine will team up with great catering to make this again an unforgettable event for all participants.
JAM is also proud to announce its new allegiance with US cosmetics giant Redken (official supplier of hair and make-up at the New York Fashion Week), who will provide free styling session to all visitors. For the next JAM edition in January Redken plans on launching a major fashion catwalk on the premises.
The dates of the forthcoming JAM from 24. to 26. July 2009 perfectly fit the order cycle of the fashion industry and strengthen the fashion hub Cologne/Düsseldorf by overlapping with CPD dates when the Düsseldorf showrooms are also highly frequented, thus creating a clear and more sober alternative to the party-like kick-off events in Berlin.
In terms of guest management, JAM organizers will implement an array of marketing initiatives like direct mailings to attract all relevant buyers. Having had great success last year, JAM will again organize bus trips from the Dutch cites of Amsterdam, Rotterdam, Utrecht and Den Haag to cater to the growing demand from buyers and store owners of the neighboring country.
The so-called JAMsessions, the by now almost legendary party free of charge to all exhibitors and visitors will this time be held at the first trade show day. Live music and DJ culture in a beach atmosphere at the banks of the Rhine will team up with great catering to make this again an unforgettable event for all participants.
JAM is also proud to announce its new allegiance with US cosmetics giant Redken (official supplier of hair and make-up at the New York Fashion Week), who will provide free styling session to all visitors. For the next JAM edition in January Redken plans on launching a major fashion catwalk on the premises.
JAM Cologne
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