Interviews
S.A.W. captures 'the essence of freedom'
26 Jun '09
4 min read
“We're out there looking for new brands all the time. It's our goal to stay on the cutting edge and deliver the newest, coolest product to our customers,” said Brand Coordinator Michaela McNamara.
S.A.W. is heavily inspired by the music, art/design, and action sport cultures that gave it life – their tagline “Threads. Culture. Design.” seeks to capture some of the core values and inspirations of the store. S.A.W. wants to take it one step further to connect its customers to the things that make the store “tick” – fashion, music, art, and sport. McDonald explains, “S.A.W. is not just about fashion, it's also about community. Along with the threads we'll be featuring in our store, we'll also be showcasing the story behind the designs and the happenings in our local scene."
"These days it's getting harder and harder to separate the clothes from the lifestyle and the person. Music, art and culture have a growing impact on the styles we see. A few short years ago, skateboarding and surfing were just sports; now they dominate the fashion and culture of the world around us. And it's not just happening in Southern California, it's all across America, left, right and center. "
SkullsAndWings.com hopes to expand its online product line to carry even-more well-known and emerging brands – as they put it, “Brands you know, and brands you'll want to know.” The retailer also plans to open an on-ground boutique in Encinitas featuring hand-picked styles from their inventory.
SkullsAndWings.com (S.A.W.) is an online fashion retailer and community of design/art/music/culture-conscious people located in Encinitas, California. S.A.W. is Threads. Culture. Design.
S.A.W. is heavily inspired by the music, art/design, and action sport cultures that gave it life – their tagline “Threads. Culture. Design.” seeks to capture some of the core values and inspirations of the store. S.A.W. wants to take it one step further to connect its customers to the things that make the store “tick” – fashion, music, art, and sport. McDonald explains, “S.A.W. is not just about fashion, it's also about community. Along with the threads we'll be featuring in our store, we'll also be showcasing the story behind the designs and the happenings in our local scene."
"These days it's getting harder and harder to separate the clothes from the lifestyle and the person. Music, art and culture have a growing impact on the styles we see. A few short years ago, skateboarding and surfing were just sports; now they dominate the fashion and culture of the world around us. And it's not just happening in Southern California, it's all across America, left, right and center. "
SkullsAndWings.com hopes to expand its online product line to carry even-more well-known and emerging brands – as they put it, “Brands you know, and brands you'll want to know.” The retailer also plans to open an on-ground boutique in Encinitas featuring hand-picked styles from their inventory.
SkullsAndWings.com (S.A.W.) is an online fashion retailer and community of design/art/music/culture-conscious people located in Encinitas, California. S.A.W. is Threads. Culture. Design.
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