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L.I.F.T. Racer brings innovation to running range

30
Jun '09
PUMA, the sports lifestyle brand has introduced a new shoe range called L.I.F.T- Light Injected Foam Technology which makes the shoe one of the lightest weighing all of 173 gms!!

The L.I.F.T. Racer brings innovation to the running range with a unique construction that epitomizes lightweight running. The midsole is constructed by utilizing a two color EVA injection process, combined with an innovative design that allows the EVA wrap around the entire upper highlighting L.I.F.T. Racer USP- Lightweight. Low Profile. Ergonomic.

In addition to the EVA construction process, the L.I.F.T. Racer continues the lightweight story in the upper with a micro suede trim detail combined with an oval mesh for maximum breathability. The breathable mesh is stitched on to complete the upper, using less glue making it environmentally-friendly.

Ergonomically designed for the runner looking to get short distances into his workout, the L.I.F.T. Racer is a versatile shoe that can be worn anywhere. They also come in funky bright colors to easily make you the trendiest at the gym or your day out in town.

Usain Bolt, three-time Olympic Gold Medal Winner unveiled the L.I.F.T Racer which is the lightest PUMA shoe at 173 gms per shoe.

Lighten your stride with the women's version of the L.I.F.T. Racer. With its lightweight components and ergonomic design, the shoe brings innovation to the running range.

Put on a pair for your morning run and lift your spirits in style with this lightweight shoe. Available at all PUMA outlets in India.

PUMA


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