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FitFlop footwear in fashion

01
Jul '09
Topping the list of most-searched sandals on AOL is FitFlop; marking yet another record in its meteoric rise. The footwear phenom surpassed a slew of globally-recognized brands proving that these muscle-toning, pain-relieving, posture-improving shoes are on everyone's mind.

This comes on the heels of receiving the seal of acceptance from the American Podiatric Medical Association, which had the style-set swapping their stilettos in favor of FitFlops more than ever.

While the latest FitFlop collection for Summer 2009 -- an Italian-designed range of varying styles including a slide for those who don't like anything between the toes -- is all the buzz from coast to coast, the cult-favorite Walkstar 1 is still flying off the shelves (the signature style in red is a staple of July 4th attire).

FitFlops' patent-pending microwobbleboard technology midsole increases leg muscle activity by approximately 10-12% with each step. They help improve posture, tone calves, thighs and gluteal muscles. FitFlops have also been reported to provide relief from plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, scoliosis and countless other conditions.

FitFlop


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