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Lojas Renner S/S collection presents three exclusive brands

Jul '09
Lojas Renner launched the preview of its spring-summer collection with three new private label brands.

Inspired by the Resort Chic concept, the Brand A Collection reflects the glamour of the world's most desirable seaside resorts. The power of the new brand lies in the prints which, when combined with gold filigree stitched jeans, sequined embroidered t-shirts or skinny pants in basic colors, fill the wardrobe of the naturally glamorous woman. Blues, light greens and oranges dominate the color palette - tones which match very well with gold accessories.

A novelty for mothers-to-be, the Maternity Renner collection, offers cool outfits for mothers who are not prepared to sacrifice style even during pregnancy. With flowing oversized dresses, jumpsuits and slings, this new line focuses on all that is modern, well-hung and comfortable. The highlights of the collection are the jeans which wear beautifully and are the basis for versatile outfits for day-to-day living.

Renner's first exclusive brand of footwear arrives in the 115 stores from the second half of August this year focused on the female customer.

With the creation of an exclusive brand, footwear, which previously carried the same brand name, gains the status of a category in its own right and not just an accessory.

Adopting the principal seasonal tendencies, the new line arrives on the store shelves with models that range from flat sandals and ballet flats to gladiator sandals and peep-toes with heels. Various models in the collection have finishing which includes inner soles with animal print designs, striped welts, studs and shoelaces.

Comfort, style and quality are the outstanding features of the new brand which will co-exist with other third party brands and continue to be sold at all Renner stores. The aim is to work with a diversity of choices in order to match the characteristics of different styles.

Lojas Renner

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